What you as Appliance Repair Owner Must Know to Promote Your Company on the Internet Mark Maupin Right Now Marketing Group LLC Appliance Repair Suffolk.

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Presentation transcript:

What you as Appliance Repair Owner Must Know to Promote Your Company on the Internet Mark Maupin Right Now Marketing Group LLC Appliance Repair Suffolk County New York appliance repair dix hills new york

Receiving Results The following businesses use our services every month: 6 National franchises – Dryer Vent Wizard, Ductz, Collision on Wheels, Wood renew, HandyPro Businesses like: Dentist, Dumpster Companies, Repair Companies, Performers, Attorneys, Real Estate Companies, Insurance companies Built and optimized 100s of Websites All come back month after month

What Appliance Repair Companies Say About Us “We Own the Dryer Vent Cleaning Market in Metro New York-We are # 1! Right Now Marketing, has put our company in the #1 position on the search engines in New York and our phones are ringing off the wall! Within 2 weeks we were #1 in Google Local Business listings. We have experienced a 250% increase in business.” --John Ryley - New York “When you type in ‘Dryer Vent Cleaning Modesto Ca.’ I am the top 9 out of 10 results. This has my phones ringing! Right Now Marketing puts me up in classifieds, blogs, web sites, press releases, and articles fully optimized.” -- James Smith, Dryer Vent Wizard of Modesto, CA

You Have to Own What People are Typing into Google to Find You? Why Google? It is + 73% of Internet Market- Ask your children what the yellow pages are? And LISTEN If you have Google cover you have Yahoo and Bing cover

Google Key Word Tool

Appliance repair 201,000 search peor month on goole

Key Tips to building new sites: Use Key words search first: Appliance Repair New York Repeat Key words: Appliance Repair 246,000 Repair appliance246,000 Washer Dryer Repair 246,000 Bold Key Words and use complete sentences in your content.

Success in your local market is measured one page at time 40CQ7_r3-jsBdA&pkc=AFgZ2tlq6whqxy_ompj9eUCzh- iGSgJlKNjqYiZSbIhxjpWW0Fo3jOU8hcG8X25KuwFU6xs_HJCHkZWukuvWg2nDJ4Zm956qhg&pf=p&sclient=psy&aq=0p&aqi=&aql=&oq=dryer+&gs_rfai=&pbx=1&fp=9bef8cda26d1a6ec 40CQ7_r3-jsBdA&pkc=AFgZ2tlq6whqxy_ompj9eUCzh- iGSgJlKNjqYiZSbIhxjpWW0Fo3jOU8hcG8X25KuwFU6xs_HJCHkZWukuvWg2nDJ4Zm956qhg&pf=p&sclient=psy&aq=0p&aqi=&aql=&oq=dryer+&gs_rfai=&pbx=1&fp=9bef8cda26d1a6ec Which Piece of The Organic Results Pie Do You Want? Position 1 Position 2 Position 3 Click-Through Rates

What is organic vs. paid? Search Words: DUCT CLEANING BUFFALO Paid/Sponsor listing Organic listing Map listing

Organic Search Results Rule US%3Aofficial&channel=s&q=duct+cleaning+livonia&btnG=Search&aq=f&aqi=g1&aql=&oq=&gs_rfai = US%3Aofficial&channel=s&q=duct+cleaning+livonia&btnG=Search&aq=f&aqi=g1&aql=&oq=&gs_rfai 4 out of 5 Web Users Report Never Clicking on Paid Results 85% of Search Engine Traffic is Organic 75% of Web Users Report Trusting Organic Over Paid Results 66% Distrust Paid Results 29% are Annoyed by Paid Results Organic Converts 25% Better Source(s):

Let’s do Searches Aurora Duct Cleaning eaning&gs_rfai=&pbx=1&fp=444d cadfa Handyman Services Plymouth MI Dryer Vent Cleaning Modesto CA 8&rlz=1T4SUNA_enUS310US310&q=dryer+vent+cleaning+modesto+ca Dryer Vent Cleaning Deer Park CA 8&rlz=1T4SUNA_enUS310US310&q=dryer+vent+cleaning+deer+park+cahttp:// 8&rlz=1T4SUNA_enUS310US310&q=dryer+vent+cleaning+deer+park+ca Remember: think about your customer and what they are going to search when they are looking to get their ducts or dryer vents cleaned.

How We Control the Page What our services can and will do for your business Original Content ProductWebsite ServiceFeatures Chapter of a Book Articles Press Release Classified Ads Blogs

Tricks and a Big time Treat Use find your free press release, classifieds, article site with this websitewww.alexa.com Example: Free classifieds ed+ads&r=home_home&p=bigtop ed+ads&r=home_home&p=bigtop Always use

Marketing with Online Articles Anatomy of an Article Title or Headline Keyword rich, and your keyword phrase needs to be in the first 3 to 5 words  complete sentences, no bullet-points, keywords in bold Intro Abstract Paragraph 3 to 7 Main Body Paragraphs 400 to 700 words, give good content Focus on the Who, What, Where, When, Why and How Summary Concluding Paragraph Boilerplate Resources Paragraph Additional key word phrases Cleverly written

Marketing with Online Press Releases A press release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on a subject.news articlejournalistsnews media A press release is generally biased towards the objectives of the author. A press release is written in order to highlight an important event, program, or piece of information by an organization that succinctly describes the who, what, where, when, why and how of the story.eventprogram (From Wikipedia)

Marketing with Online Press Releases A fee-based PR service such as wire.com reaches: – 70,000 journalists in over 22,000 newsrooms – Also, your press release can appear in:  Over 100,000 possible online news sites  60,000 trade magazines, databases, RSS, major newswires and news search engines – Additionally PRs are distributed on the following popular news sites and search engines: Yahoo News, MSN, Market Watch, Google News, Google Blog Search (Beta), Hoovers, Altavista, USA Today, Webcrawler, New York Times, LATimes.com, Ask Jeeves, CNN Money, ABC News, AOL, NBCi

Marketing Online with a Dot Com Blog Account Setup - Blogger.comBlogger.com Activerain.com Samples: Blogger serving Dot Com’s: Duct Cleaning Aurora Duct Cleaning Denver Carpet cleaning Memphis Buffalo Duck Cleaning

Marketing with Online Classifieds Paid for Placement: #1 Aurora #2 Denver #3 Englewood

Marketing with Online Classifieds Ad Copy for Online Classifieds  Backpage.com Account Setup  Backpage.com Ad Posting Backpage.com  Repeat for following

Your Homework…  Go to Google local business center and list your business in the LOCAL BUSINESS DIRECTORY Do the same for:  MSN  Yahoo  Open up accounts with:

My normal price Start Up $795 1ST Phrase Your show price is $595 With this level of domination, you will be getting 50%, 60%, and 70% of the search traffic. Below is the description of our services. We will be doing the following for each client: One-on-one personal coaching session to help determine proper search terms and keywords. Creation of one fully optimized website with proper keyword density, meta tags, and domain named after key search phrase (where possible). Hosting and domain registration fees are included. One article posted to your blog or website. Gain credibility and become a leader in your field from professionally written press releases and articles. Two press release posted to 49 press release sites - this will cause the press release to appear on thousands of web sites. If you, as an individual, submitted a press release to Wire, just one of the sites we use, it would cost you $200 for each submission. We submit to 4 of these along with the other 49 press distribution sites. Second set of press releases that are designed to have anchor text linking back to the first set of press releases. This creates more links back to your web site. Design and creation of a classified ad. It is posted to 25 free classified sites and a “paid for” classified flyer distribution site which then submits it to many other sites Create 1000’s of backlinks to your web site.

Monthly Maintenance $495 Your Show Price $295 1 article posted to website 2 Press Releases posted to 49 press release sites – this will cause the PR to appear on thousands of sites (If you as an individual submitted a Press release to Wire, it would cost you $ for each submission - We do 4 of these along with the other 49 distribution sites we submit to). A second set of press releases that is designed to have anchor text linking back to the first set of press releases, as well as past press releases that are already posted 2 Classified Flyer Adds, posted to 25 classified sites We submit a classified flyer to a “paid for” classified flyer distribution site which then submits it to many other sites 1 Blog site or Dot Com set up each month for each major search phrase or will do another round on existing site to make sure it is at the top. (please note that if the Blog we did for the previous month is up on GOOGLE then we will do a new blog, but if previous months blog still is not high on page 1, then we will post to previous blogs instead of creating a new blog).

How to get the Service Call or our office at: (248) Office (248) Cell (248) Fax Karen’s