Marketing / PR Kiwanis International 2005MAXIMIZING KIWANIS SERVICE 1 Kiwanis International Serving the Children of the World Kiwanis International Todd E. Siebels

“One can make a difference” campaign Increase name and brand recognition of Kiwanis Develop and promote the Kiwanis “service and fellowship” brand Strengthen our voice as an advocate of children and communities worldwide …to drive membership growth!

“One can make a difference” campaign Tool Kits for Clubs: Marketing and Public Relations Handbook Promotional Materials, Print Ads and Billboards Public Service Announcements for Radio and TV ORDER via our website: CarolinaKiwanis.org/pr

“One can make a difference” campaign > Successes New Ideas Concerns Recommendations

Ideas that deserve mentioning again…  Club Websites – make your club available 24/7  Billboards – FREE exposure!  Business Cards – spread the word…

Club Websites Great way to promote your club while sleeping… Visit Carolinas District website.   Download website template  Instructions located in the README file

Billboards FREE exposure! Clubs pool money to buy billboard paper. Leads go to participating clubs. Cost of $45 per sign (SHIPPED)

Business Cards VistaPrint.com  Pay for shipping only!!! Give to prospective members. Include the following: »Contact info »Meeting time and location »Website »Phone number

Pay shipping only! You are Invited! VistaPrint.com Club Name Time & Place Website Phone number FREE LUNCH!

Club PR / Marketing Chairs…  Create a Division PR / Marketing team  Divide media outlets equally to PR/Marketing chairs  Eliminates contacting media too much  When meet again, discuss what went well  What can we do to do better  Attack again

Think Like a Reporter… Why should he/she care about your story? What questions might he/she ask? Who else should he/she talk to support your story? What is his/her deadline?

Newspaper / Press Release Newspaper / press release – Submit articles with a photo to newspaper every opportunity – Letter to the Editor – Do not get discouraged. – They never print what they don’t receive - keep sending!

Guest speaker at other organizations Other Ideas - Spread the word Inform other organizations about Kiwanis and it’s mission  American Legion  Senior Groups  Church Groups  Parent Teacher Associations  Book Clubs

Recruit New Members  Send letters to local businesses explaining why they need to be represented in a local Kiwanis club  Visit local business owners with the same message  Add visitors to the mailing list.  Post website on all materials.

Participate in charity events… Relay for life March of Dimes Children’s Miracle Network Special Olympics Always have members wear something to identify themselves as Kiwanians

Certificates of appreciation CertificateMaker.com  Print “Thank You” certificate  Include a Kiwanis sticker  Buy frames from Dollar Store  Present to businesses for appreciation

Bottled Water 4 sale!  Bottled water with club logo  Sell at events club participates in  Cost is 50 cents  Sell for $1.00 or more

New Citizen Packet  Club brochure w/contact information to give to new residents.  When have events, post flyers in businesses and schools.  Include information about how to become a member. “Come join in the fun!”  “You are invited!” Example: Hand out cards while ringing bell for Salvation Army.

Speaker Gifts for $1.00 Get nice hardback books from the Dollar Tree. Put a Kiwanis sticker in back of book with club name and logo presented in honor of Guest Speakers Name Donate book in their name to a school library.

Kiwanis Inciter Marketing and Public Relations E-newsletter Free monthly newsletter from Kiwanis Intl.

Resources Download this presentation, links, PSAs, website templates and sample forms at:

Life’s Little Instructions… When meeting someone you don’t know well, extend your hand and give them your name. Never assume they remember you even if you’ve met them before.

Life’s Little Instructions… Have a firm handshake

Life’s Little Instructions… Look people in the eye.

Life’s Little Instructions… Buy whatever kids are selling on card tables in their front yards.

Life’s Little Instructions… Stand at attention and put your hand over your heart when singing the national anthem.

Life’s Little Instructions… Be punctual and insist on it in others.

Life’s Little Instructions… Be kinder than necessary.

Life’s Little Instructions… Never cut what can be untied.

Life’s Little Instructions… Wave at children on school buses.

Life’s Little Instructions… Buy ladders, extension cords, and garden hoses longer than you think you’ll need.

Life’s Little Instructions… Show extra respect for people whose jobs put dirt under their fingernails.

Life’s Little Instructions… When there is a hill to climb, don’t think that waiting will make it smaller.

Life’s Little Instructions… Answer the easy questions first.

Life’s Little Instructions… Buy raffle tickets, candy bars and baked goods from student who are raising money for school projects.

Life’s Little Instructions… When there is a piano to be moved, don’t reach for the stool.

Life’s Little Instructions… Never ignore evil.

Life’s Little Instructions… Encourage anyone who is trying to improve mentally, physically, or spiritually.

Life’s Little Instructions… Remember that great love and great achievements involve great risk.

Life’s Little Instructions… When you see visitors taking pictures of each other, offer to take a picture of their group together.

Life’s Little Instructions… Be as friendly to the janitor as you are to the chairman of the board.

Thank you! Todd E. Siebels (252)