➔ Herzberg Two-Factor Theory BDM 212 ORGANIZATIONAL BEHAVIOUR

Introduction About Frederick Irvin Herzberg Two-Factors Theory – Hygiene – Motivation Conclusion – Limitation – Implications Contents

Herzberg’s Two-Factors or Hygiene-Motivation theory is a theory focusing on job satisfaction as well to motivate people to achieve objective. Prof. Frederick Irvin Herzberg is an American psychologist who responsible introduces this theory to the world and his contribution still recognized until today. Introduction

Born on 18 th April 1923 from Lynn, Massachusetts, U.S. Graduated from University of Pittsburgh for Master’s Degree in Science and Public Health and PhD in Electric Shock Therapy. His research about job enrichment and Hygiene-Motivation Theory well known in business management studies. About Frederick Irvin Herzberg

Born on 18 th April 1923 from Lynn, Massachusetts, U.S. Graduated from University of Pittsburgh for Master’s Degree in Science and Public Health and PhD in Electric Shock Therapy. His research about job enrichment and Hygiene-Motivation Theory well known in business management studies. About Frederick Irvin Herzberg

HERZBERG TWO-FACTORS THEORY

A theory which consist of two factors namely hygiene and motivation that drives employee to perform their job. A subset of Maslow’s Hierarchy theory. Herzberg’s Two-Factors Theory Motivational Factors Hygiene Factors

An extrinsic attributes that accommodating employee to feel satisfaction to perform their job. Example of Hygiene Factors – Salary, Company Policy, Job Security, Working Conditions Herzberg’s Two-Factors Theory: Hygiene Factors

An intrinsic attributes that drives employee feel motivated to perform in order to achieve organization goals. Example of Motivational Factors – Achievement, Recognition, Career Growth Herzberg’s Two-Factors Theory: Motivational Factors

Correlation Between Hygiene and Motivational Factors CORRELATION BETWEEN HYGIENE AND MOTIVATIONAL FACTORS MOTIVATIONAL FACTORS HIGHLOW HYGIENE FACTORS HIGH Less complaints and highly motivated Have few complaints and less motivated. View the job as a paycheck LOW Interesting job but poor working conditions Both job and working conditions are not meet satisfaction for employee.

LIMITATIONIMPLICATIONS 1.Overlooks situational variables 2.Productivity ignored 3.Uncertainties Manager who applies this theory have to ensure that both hygiene and motivational factors accommodated for employee to avoid dissatisfaction. Conclusion

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