Diversity

Tuscaloosa, Alabama University of Alabama 49% In state 46% Out of State 55% Women 12% African- American 3% Hispanic City of Tuscaloosa African-American 31% Hispanic 3% Black owned firms 13% Women owned firms 23% 2

Iterations in Forza’s Recruiting 1 st Iteration Diversity of thought –A few lost Engineers –A few curios liberal arts majors –Traditional Finance majors Honors college Need more Women 3 3 rd Iteration Race and socioeconomics Empathy and Relatability 16% Non-White 2 nd Iteration Intern program –Broad net –Across campus marketing 50% of Forza is Female We need more racial representation Forza

Challenges External How do students learn about Forza How do we attract the best students and how do we hold their interest How much socioeconomic diversity exist on campus Delicate value-proposition as we don’t pay students Internal Delicate value-proposition as we don’t pay students Ensure that all decision makers understand the importance of ensuring a specific group is well informed Ensure the group isn’t based on nepotism 4

What We Have Done General Marketing Ensure key administrators know your group Use their news channels to post recruitment material Post flyers Attend student involvement fairs Specific Marketing Visit student organizations that cater your target group Visit Classes Reach out to specific students 5 Interviews Confront students on their ability to interact with various types of people You need students that can talk to clients, administrators, and community leaders all in the same day Look closely at students who do not have a traditional business background

The Good 6 “…many members of a community have excellent and sustainable ideas for business initiatives...but also teach others how to grow a sustainable business…

The Good “…passion for serving members in the community…importance of providing underprivileged individuals with opportunities to escape less than ideal situations in order to have them not only positively affect their lives but the lives of the people in the community around them… 7

The Bad “…to get more in office experience and to be able to be in a business environment. Wonderful…to add to my resume…I would love to be able to expand my network…. 8

Conclusion There are minorities and women that are highly capable It’s up to you to make sure students know about your organization The recruiting director should be aware of the impact on recruiting efforts Answer the question if your group is meant to impact students or impact the community 9

Questions? John Oberkor 10