11 The Golden Ruler A Measurement Tool That Will Help You Immeasurably

2 What is The Golden Ruler? The Golden Ruler is a measurement tool that provides reports on the number of consumer views and leads for your online property listings. The Golden Ruler reports on consumer views and leads resulting from the distribution of your CREST and 21online.com enhanced listings to ultimately over 600 real estate industry and aggregator sites.

3 Market Advantages of The Golden Ruler Powerful tool to capture new listings. Comprehensive marketing for online listings. Consistent and meaningful updates to Seller. Displays CENTURY 21 online marketing prowess. Differentiates the CENTURY 21 technique to marketing vs. our competitors. Powerful component to recruiting sales associates.

4 What are Views and Leads? Views – occurs when a consumer views the property detail page on a Web site. Leads – an event where the consumer starts an interaction with the broker or agent. This would result in the broker/agent receiving an with a return address for the consumer.

5 Just a Sample of the Over 800 Distribution sites

6 The Golden Ruler Reports Views and leads Identifies the geographic location of consumers viewing, visiting and sending leads. Compares listing views and leads by agent. Compares listing views and leads by property category (Ex: $200K - $300K 2 bedroom residential for sale).

7 The Golden Ruler Traffic Report

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10 The Golden Ruler Traffic Report

11 The Golden Ruler Traffic Report

12 The Golden Ruler Sellers Report Demonstrate value – Demonstrate value to your seller by providing a report showing online buyer traffic to their property. Keep communication lines open – If a listing has been sitting on the market, utilize this report as a simple touch point for demonstrating ongoing activity. Support for price reduction conversations – If listing isn’t selling and the report shows that their online traffic is low, utilize the numbers as support that a price reduction should be considered.

13 Use The Golden Ruler In Your Listing Presentation Educate agents and potential sellers - Information and NAR statistics provide a level of credibility. Be the Internet marketing expert! Utilize as a Differentiator – When talking with potential sellers, highlight the broad exposure that you provide through the Golden Ruler.

14 The Golden Ruler Benefits A clear presentation of CENTURY 21 online reach and marketing impact for each property. CENTURY 21 branded reports for each of your sellers, customized by agent. A comprehensive view of consumer interest for each listing by website, geography, price and property category. 123

15 Using The Golden Ruler Dashboard The Golden Ruler Dashboard Is Simple to Use: Verify listing destination Web sites Access technical support Access reports and listing presentation flyers

16 Access To The Golden Ruler Reports and Flyers Single sign-on access is available through 21Online.co

17 Accessing Reports

18 Utilizing the Inventory Tab

19 Generating The Seller Reports 19

20 Accessing The Listing Presentation Flyer

21 The Marketing Choices Tab

22 Utilizing Support

23 Utilizing Support

24 Support If you’re a broker and have a question, please call the Broker Call Center at: 877-C21-BROKER ( ) press option 2, and option 2 again. If you’re a sales agent and have a question, please call the Agent Help Desk at: press option 1

25 FAQ’s Q: How do I access the Golden Ruler reports? A: Accessing the Golden Ruler Tool is fast and easy. Simply logon to 21Online.com. You’ll be able to access the Golden Ruler in the “MY REPORTS” link in the upper right- hand corner of your homepage or via the Tools Library under Golden Ruler. Q. Why don’t I see data from all 600 distribution sites? A. CENTURY 21 listings are distributed to over 600 real estate and aggregator sites, but not all web sites perform equally. Some sites garner a high volume of traffic therefore delivering many views and leads while other have significantly lower consumer traffic delivering few to zero views and leads.

26 Q. How are the web sites sending data to the Golden Ruler? A.Web sites send the data to the Golden Ruler Tool in various different methods. The best method is through a direct data feed. This approach provides the best quality data. Web sites like REALTOR.com, Zillow.com, HomeFinder.com, and CENTURY 21.com utilize a direct feed. Q. Why don’t the number of listings in the Golden Ruler match with my company’s accounting of listings? A. There are multiple reasons why the number of listings may not match. For example, listings that have less than 6 photographs will not be distributed to web sites, listings that are not part of an MLS, commercial listings, listings that are pending, and listings that are in an MLS, but not yet entered into CREST. FAQ’s

27 Q. Can I add my company website to the Golden Ruler Online Tool? A. Yes, the annual fee for including your company’s website in the Golden Ruler is $121 per year. This is best-in-industry pricing. No other real estate company can secure this price point. Standard annual price is $600 per year and a one-time set-up fee of $300. Contact Q. Can I suppress leads data to certain agents? A. Yes, once on the Golden Ruler dashboard, click SETTINGS located in the upper right-hand corner. You can select specific agents to suppress leads data or all your agents. FAQ’s

28 Q.Are there Broker Learning courses available on the Golden Ruler Tool? A. Yes, you can access HOW To TV and watch a brief, but informative tutorial on key elements of the Golden Ruler. FAQ’s