1. Internet Facts and Figures
Angie K. Avery
Internet Facts and Figures

2. Your Home Deserves Featured Marketing on REALTOR.com®
Angie K. Avery
Most Agents Only Market “TO” Home Sellers
I Market “FOR” Home Sellers
Most Agents merely “POST” your listing
I “HOST” your home to the largest audience of home buyers online
Your Home Deserves Featured Marketing on REALTOR.com®

3. The Importance of Online Marketing
Home buyers use the Internet to search for a home more than any other media.
Home buyers say the two most important features are photos and detailed descriptions.
Buyers are nearly 5 times more likely to find the home they purchase online rather than in the newspaper.*
Source: 2006 National Association of REALTORS® Profile of Home Buyers and Sellers

4. Why I Market Properties Online
More consumers are searching online*
84%
80%
Internet
77%
74%
71%
41%
37%
18% 2%
1995
1997
1999
2001
2003
2004
2005
2007
* Source: The NAR Profile of Home Buyers and Sellers

5. Your home will be marketed on these websites.
Trulia –
Real Estate Search Engine
Over 6 Million visits each month
Named by ComScore.com as “The fastest-growing real estate Web site in the .”
GoogleBase –
World’s largest search engine
56.5% of searches on “real estate” and related terms were conducted on Google and our search partners
Yahoo Real Estate -
Averages approximately 4.6 million unique visitors per month and reached a record high level of 5.3 million unique visitors in February 2008
Is consistently the second largest real estate Web site
Homescape –
Provides local comprehensive property listings and rich content to home buyers and sellers nationwide through affiliation with 125 online newspaper partners and advertisers.
Supplies 3 million property listings nationwide
Zillow -
Zillow.com is an online real estate service dedicated to helping you get an edge in real estate by providing you with a Zestimate® home valuation
Zillow has over 5MM monthly users – buyers , sellers and homeowners
AOL Real Estate-
Homepage of .com which is Web services company that runs one of the country's largest Internet access businesses.
3 million visitors monthly
Frontdoor –
Online real estate listing service powered by HGTV, the No.1 source for home-related media content
Cyberhomes –
Website powered by Fidelity National Financial Inc that provides home valuation and neighborhood information.
Consumers spend an average of 30 minutes on Cyberhomes
Vast.com –
Vast.com is the leading vertical search platform for autos, travel, and real estate, with millions of users a month making purchasing decisions through Vast.com's network of partner websites

6. More Consumers Search REALTOR.com®
Total Unique Users Per Month
Source: Media Metrix June 2007

7. How would you like your home marketed?
Print
Online
Comprehensive content includes customized home description, multiple photos, and interactive consumer contact opportunities which enable us to provide your home with the exposure it deserves.

8. How I will market your home online

9. I am a Local Specialist Online
Home buyers will see your home on and and my personal Web site at . Many many other top Real Estate search sites like Realtor.com Trulia.com, Cyberhomes.com, AOL.com, Google, Craig’s List and several other partner sites through Keller Williams Realty alliances.
Angie K. Avery

10. I Will Showcase Your Home on REALTOR.com®
By listing with me, your home will be on REALTOR.com®. The door will be opened to millions of online consumers actively looking to purchase.
Benefits:
• I will add what consumers want most - photos
I will create a custom property description
Buyers can inquire about your home 24/7 via , phone or fax

11. I Will Feature Your Home First
Featured Homes™ positions are limited in your market. That is why I have secured space to ensure that your home gets top local billing on the #1 real estate site – REALTOR.com®*
Featured Homes are seen 10X more often, on average!**
Featured Homes™ ensures that your home stands out at the top of the search page – linking consumers directly to your property’s details and my contact information.
Benefits:
Differentiates your home in front of millions of potential buyers.
Attracts targeted home searches to your property
*Media Metrix – based on reporting of the time online users spent during 2005 on REALTOR.com® and other comparable real estate listing aggregation sites and excluding sites of franchisors/brokerages

12. Featuring Your Community on REALTOR.com®
I hold one of a select few Featured Community positions to Feature Your Community on the #1 Real Estate Site*
Benefits:
I will connect your community to the largest audience of home buyers online.
I promote your community's lifestyle to buyers searching in the community and also neighboring communities.
My investment to bring more awareness and demand for your community sets my marketing apart.
My investment in becoming one of a select few Featured Community on the #1 real estate site* helps ensure that you are represented by one of America’s preeminent real estate marketers online.
* Media Metrix – reporting the average number of unique visitors to the site each month of 2006

13. Tracking Traffic to Your Home
I will show you how often your home was “shown” on the real estate site where more potential buyers go to find a home, REALTOR.com®

14. My Online Marketing Pledge
I will feature your home on the #1 real estate site* so it can be seen first and get as much as 1000%** more exposure
I will submit your property to multiple Web sites on the Internet including REALTOR.com® with up to 25 multiple photos in marketing your property online
Each online listing will include detailed information about your property for buyers to view
Each online listing will include detailed neighborhood information including schools
Each site that features your property will include multiple ways to inquire about your property
Inquires about your property will be responded to in a timely manner
Angie K. Avery,
*Media Metrix, **Based on Homestore Inc.’s internal analysis for October 2005 – January 2006, average measure of property showings with Featured Homes versus property showings for non-Showcase Listings