NEW! IMPROVED! Everybody is doing it! A MUST SEE!.

Slides:

Advertisements

Similar presentations

Common Persuasive Techniques

Advertisements

Identifying Propaganda Techniques

 Sometimes, we feel so strongly about something, we want to persuade others to share our feelings.  Authors sometimes try to persuade their readers.

The use of Propaganda and Censorship during WW2 n : information that is spread for the purpose of promoting some cause; a method or approach used to persuade.

Propaganda Techniques Creating Propaganda Analyzing Propaganda

Terms of Persuasion Appeal Contradiction Bandwagon Testimonial

Terms of Persuasion Appeal Contradiction Bandwagon Testimonial

Persuasive Text Have you ever tried to convince someone to change their mind about something? How did you do it? Did it work?

Propaganda/Persuasion Techniques How the media influences us.

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

Propaganda. Why bother to study about Propaganda?

Propaganda and Persuasive Techniques. Propaganda Propaganda is used to influence people to believe, buy or do something.

Persuasive Techniques and Propaganda

Keystone Prep – Day 4 Welcome everyone! If you have any questions, feel free to type them to us!

Vocabulary 14. Rhetorical Appeal Strategies used to persuade an audience.

Propaganda Everything you wanted to know and more….

Eight Propaganda Techniques

Common Fallacies in Advertising

Persuasive Techniques Propaganda and Advertising.

Persuasive Techniques

Persuasive Writing Persuasion- writing or speech that tries to get people to think or act in a certain way. It is used in editorials, speeches and advertisements.

How do people influence you? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point.

Advertising Techniques What creates the need? “Buy it for me now!”

Reading Strand 3: Concept 3: Persuasive Text Explain basic elements of argument in text and their relationship to the author ’ s purpose and use of.

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?

Logical Fallacies.

Persuasive Techniques used in Advertising What Consumers Should Know.

How do people influence you?

PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people:  to buy a certain product  to believe something or act in a certain way  to.

The Power of Persuasion What kinds of messages have made a lasting impression on you?

READING PERSUASIVE TEXTS What is persuasion? What is persuasion? Persuasion is the act of influencing someone to believe or consider a certain point.

Persuasion in Advertising: 5 techniques that advertisers use to get you to buy their stuff!

Introduction to Persuasive Writing. Propaganda Authors sometimes use techniques to persuade you to act a certain way based on emotions.

Propaganda Whose voice guides YOUR choice?. How do you decide who is the best candidate?

How do people influence you? Sherwood Brooks Driftwood Middle School 2010.

Persuasive Strategies/Techniques

Author’s strategy of persuasion. Bias tactics are used by authors to persuade their audience Some persuasive strategies are called “Propaganda techniques,”

Persuasive Writing What is it?. Definition: Persuasive writing is a type of writing where an author tries to convince the reader to do something or think.

Bias and Propaganda. Bias  Sometimes, we feel so strongly about something, we want to persuade others to share our feelings.  Authors sometimes try.

Wednesday September 24th, 2008 Agenda FCA #1 RESULTS… Word of the Day Warm up in notebook POP QUIZ TOMORROW ON AUTHOR’S PURPOSE/ADVERTISING PP Notes: Propaganda.

Introduction to Persuasive Writing. Propaganda Authors sometimes use techniques to persuade you to act a certain way based on emotions.

WHAT DOES PROPAGANDA HAVE TO DO WITH THE CHOICES I MAKE?

Professional Communications

Bandwagon Peer Pressure Repetition Testimonial Transfer Loaded Words Appeal to Logic.

Do Now…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you.

WORLD LITERATURE Week 22. February 8, 2016 Free-write for 5 minutes!

Tuesday, April 12 th, 2016 Reminders: Unit Test THURSDAY Report Cards out TUESDAY Reminders: Unit Test THURSDAY Report Cards out TUESDAY 1.Get out a piece.

The Three Appeals of Argument.  Approximately 2300 years ago Aristotle wrote a piece, On Rhetoric, in which he laid out the three elements of persuasion:

NEW! IMPROVED! Everybody is doing it! A MUST SEE!.

The Power of Persuasion

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

Eight Propaganda Techniques

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

How is persuasion used in a court room?

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

NEW! IMPROVED! Propaganda! A MUST SEE! Everybody is doing it!

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

WHAT IS A PERSUASIVE ARGUMENT?

Propaganda WHAT? - A message used to persuade you to believe something or do something WHY? - To persuade you to buy something, think something,

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

Persuasion Vocabulary

Subliminal Messaging! Ahh!

Persuasion Vocabulary

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

Presentation transcript:

NEW! IMPROVED! Everybody is doing it! A MUST SEE!

What do these images have in common? They are all used to influence you to do something. They are all examples of propaganda!

Propaganda WHAT? A message used to persuade you to believe something or do something WHO? Corporations Government Individuals HOW? There are 10 propaganda techniques we will learn WHERE? Commercials Packaging Speeches Stores Billboards Internet Newspapers Everywhere! WHY? To persuade you to buy something, think something, or do something.

The 1 st type of Propaganda is… Persuading people to do something by letting them know others are doing it. All the cool kids are doing it Everybody has one!

Bandwagon works because it makes you think “everyone is doing it” and you should too. Why is this sign considered BANDWAGON?

What other examples of BANDWAGON can you think of? From today:From World War I: IPhone Commercial

The 2 nd type of Propaganda is… Using words and images of a customer, famous person, or an expert to persuade.

Testimonials work because you feel like you can trust the words of an expert or someone famous.

What are some other examples of TESTIMONIAL propaganda? From today: From the 1950s: See GameFly Ad.

The 3 rd type of Propaganda is… Using authority instead of evidence

False authority works because we trust people in authority and think they would tell us the truth about everything.

The 4th type of Propaganda is… Using images to bring up strong feelings or emotions in order to persuade.

Transfer works because you transfer the feelings you associate with a picture to feelings about a person or product. What emotion is being transferred in this ad?

What are some other examples of APPEAL propaganda? See SPCA Commercial

The 5 th type of Propaganda is… Represent something as being larger, greater, better, or worse than it really is.

Exaggeration works because it makes things interesting and seem better than they actually are.

What are some other examples of EXAGGERATION propaganda? WATCH As Seen on TV - a tribute to doing it wrong Infomercials

The 6 th type of Propaganda is… A combination of statements that oppose one another.

Contradictions confuse people, because it makes one of the things said true and one false.

The 7 th type of Propaganda is… Misrepresents the goods or services to make it seem better.

Misleading Statements make a product or service seem better than it is so the customer is more likely to buy it.

The 8 th type of Propaganda is… Plays on our deep-seated fears and warns the audience that disaster will strike if we do not follow the instructions.

Fear works because we want to keep ourselves and our family safe.

What are some other examples of FEAR propaganda?

What Were Those Techniques, Again? Bandwagon Testimonial False Authority Appeal Exaggeration Contradiction Misleading Statements Scare Tactic

Introducing new techniques! Imperfect or flawed reasoning

Faulty reasoning is improper reasoning. It has some kind of mistake in the logic.

Introducing new techniques! Distracts the audience by presenting an issue not related to the topic

Red Herrings change the subject. They distract you from what you are supposed to be focusing on.