Advertising regulations Violators are ordered to cease and desist from running harmful ads. Fines kick in after the cease and desist date.
Advertising Regulators Self-regulation: National Advertising Review Board Media channel decision (based on audience) Public pressure FTC (Federal Trade Commission) FCC (Federal Communications Commission)
Advertising Impact Grammar - “Nobody doesn’t like Sarah Lee.” False images Stereotypical images Revenue ($$$$$$$) for the Media Industry
Advertising and Politics Political claims are not subject to the same regulations as product claims. Public pressure is the regulator. Wealthy candidates have an unfair advantage.
Types of Propaganda Propaganda techniques and persuasive tactics are used to influence people to believe, buy, or do something. You should be able to identify propaganda techniques and persuasive tactics.
Types of Propaganda 1. Name-calling is an attack on a person instead of an issue. Name calling can also be an attack on a product. This can sometimes backfire!
Types of Propaganda Name Calling is common in political commercials. Think about the connotation of the words used.
Types of Propaganda 3. A red herring is an attempt to distract the reader with details not relevant (not important) to the argument. Example: Never-ware cookware will look beautiful on your shelf for generations! (what about its cooking value?)
Red Herring This is often used in verbal arguments. Example: Teacher -Why are you in the hallway without a pass? Student - I’m in SSC today.
Types of Propaganda 4. An emotional appeal tries to persuade the reader by using words that appeal to the reader’s emotions instead of to logic or reason. AKA: Loaded words Think about connotation of words!
Types of Propaganda 6. Repetition attempts to persuade the reader by repeating a message over and over again. Advertisers use this so much that you get tired of seeing the same commercial over and over again.