1. Vocabulary 14

2. Rhetorical Appeal Strategies used to persuade an audience

3. Emotional appeal (pathos) – technique of manipulating someone’s emotions

4. Ethical Appeal (ethos) – technique that appeals to someone’s moral values

5. Logical Appeal (logos) – technique that tries to convince you to make the right decision, smart decision or best choice based on logic

6. Ad Hominem arguments that attack a person’s character rather than an issue

7. Bandwagon Appeal – a statement that seems to be true because of popular support by desirable people

8. False Authority Using a suspicious, biased, or non-credible source to defend a conclusion “Because I said so”

9. Glittering Generalities – a vague statement used to evoke positive feelings rather than convey information

10. Red Herring Misleading or unrelated evidence to support a conclusion; draws attention away from the central issue 1. Topic A is under discussion. 2. Topic B is introduced under the guise of being relevant to topic A (when topic B is actually not relevant to topic A). 3. Topic A is abandoned. Example: “Why do I have to study math? I don’t want to be a math teacher.” * The desire to be a math teacher is not the point.

11. Slippery Slope A course of action that seems to lead to additional actions until some undesirable consequence results