8 November 2012 Our Digital Existence: The Still-Brave New World of Social Media Bob Cullen, Manager, AASHTO Information Services.

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Presentation transcript:

8 November 2012 Our Digital Existence: The Still-Brave New World of Social Media Bob Cullen, Manager, AASHTO Information Services

OUR DIGITAL EXISTENCE: THE STILL-BRAVE NEW WORLD OF SOCIAL MEDIA Transportation Librarians Roundtable November 8, 2012

SOCIAL MEDIA  Web- and mobile-based technologies that harness “many to many” communications for such purposes as user-based content, interactive dialogue, community building, and information collection and dissemination.  Blogs (WordPress)  Microblogs (Tumblr, Twitter)  Image-Sharing (Flickr, Instagram)  Video-Sharing (YouTube)  Networking (Facebook, LinkedIn)  Bookmarking (Pinterest)

SOCIAL MEDIA  Anything but a passing fad.  A wide-ranging and critical change in how we communicate and get our jobs done.  A significant shift in communication from “one-to-one” or even “one-to-many” -- it’s now “many to many.”

SOCIAL MEDIA EXPLAINED  FACEBOOK: I’m eating a donut and loving it!!!  TWITTER: #Donuts best food  LINKEDIN: My skills include donut eating.  FOURSQUARE: I am at a donut place downtown.  YOUTUBE: Here I am singing about donuts!  INSTAGRAM: Here’s an old-time photo of donuts.  PINTEREST: Here’s a recipe for donuts that I just found.  GOOGLE +: My circle of friends should eat donuts!

On Average, Each Minute of the Day, There Are...  100 new LinkedIn accounts added  6600 new photographs uploaded onto Flickr  2100 Foursquare check-ins added  695,000 Facebook status updates posted  79,364 wall posts added on Facebook  510,000 comments posted on Facebook  1100 acres of land farmed in Farmville

SOCIAL MEDIA IS ABOUT  Sharing  Informing  Conversing  Connecting  Engaging  Announcing  Promoting  Advocating  Belonging  Visualizing

“It’s one thing for a family member to tell you to get yourself together. It’s quite another when a person you follow on Pinterest presents some sound advice with a great typeface on a pretty background.” Christine Martinez Blogger (quoted in “The Wall Street Journal”)

Continued Challenges for Our Digital Existence  How do you we keep our own uses and applications of various social media both fresh and relevant in carrying out our professional responsibilities?  What is the best combination of social media technologies and strategies for getting the job done?  What are the trends within your own workplaces with respect to social media ?