©Harvest Resources How to Write Compelling emails to Win Appointments? John Kilroy, Bsc., MBS, Msc. January 2014 Partnering with Check out my LinkedIn.

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Presentation transcript:

©Harvest Resources How to Write Compelling s to Win Appointments? John Kilroy, Bsc., MBS, Msc. January 2014 Partnering with Check out my LinkedIn Tweet

©Harvest Resources What is Prospecting? Lead Generation Appointment New Business Nurturing SPAM Marketing Marketing Prospecting

©Harvest Resources Why Prospecting “It Respects Your Prospect’s Time”

©Harvest Resources Prospecting - Agenda Writing a Compelling Campaigns Examples The Fundamentals

©Harvest Resources ? Simple Relevant Priority Adding Value Your Prospect’s Questions “Decision in 2.7 seconds”

©Harvest Resources The Process Know Your Prospect Find an Opportunity Who to Contact Your Value Proposition Write We help manufacturing firms significantly lower their energy cost, two of our recent customers, energy firms like yourselves, realised an average saving of 20%.

©Harvest Resources Prospecting - Agenda Writing a Compelling Campaign Examples The Fundamentals

©Harvest Resources Writing Your Mail Length Look Links Attachments Proofing

©Harvest Resources Writing Your Mail Subject LineOpeningMain BodyClose

©Harvest Resources Prospecting - Agenda Writing a Compelling Campaign Examples The Fundamentals

©Harvest Resources

Prospecting - Agenda Writing a Compelling Campaigns Examples The Fundamentals

©Harvest Resources Prospecting Campaign Lead Generation Integrated Process Multiple Contacts 8 – 12 Touches Period of Time

©Harvest Resources Summary Not about selling Initiating conversations Generate interest Start relationship Increase awareness Build trust Know your prospect

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