1. sagecrm.com 8 reasons why customer leads are out and contacts are in

2. sagecrm.com Leads are oftencold 1 1

3. sagecrm.com Contacts are warm

4. sagecrm.com 1 2 Leads are generated and prequalified

5. sagecrm.com Contacts are nurtured

6. sagecrm.com 1 3 Leads are short-term in focus

7. sagecrm.com Contacts require a long-term view

8. sagecrm.com 1 4 Lead generation is often sporadic

9. sagecrm.com The nurturing of contacts is on-going

10. sagecrm.com 1 5 The objective of a lead is a meeting

11. sagecrm.com The objective of a contact is to build a relationship

12. sagecrm.com 1 6 Leads are found in many places

13. sagecrm.com Contacts live in a CRM tool

14. sagecrm.com 1 7 Leads go stale

15. sagecrm.com Contacts last forever

16. sagecrm.com 1 8 Leads require a campaign

17. sagecrm.com Contacts require a conversation

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