Top 5 Twitter Tips Mark Smith Rosemary Turner

What is Twitter? Twitter is a social networking and micro-blogging service that allows users to send and read other user’s messages, called tweets. Tweets can be up to 140 characters long, and often contain links directing users to external websites of interest. A public SMS service

The Stats: Users Worldwide There are more than 106 million accounts on Twitter The number of Twitter users increases by 300,000 every day 20% of users have tweeted 10 times or more 41% of users have not tweeted since they created an account (observers) 97% of users have less than 100 followers

The Stats: Users Worldwide

The Stats: Users in Australia Twitter’s audience levels grew by more than 400% in 2009 and nearly one quarter of online Australians (23%) have read tweets in the past year 14%followed companies or organisations via Twitter (up from 5% in 2008) 13% posted tweets (up from 4% in 2008) There are approximately 2.5 million Twitter accounts in Australia Only 16% of Twitter users are aged under 24 years old

The Stats: Tweeting Twitter users are sending 55 million tweets per day (which equates to 640 tweets per second) Twitter’s search engine gets 600 million queries every day, with 180 million unique visitors 25% of traffic comes from inside twitter.com, and 75% externally Thursday and Friday are the most active days on Twitter 10-11pm is the most active hour on Twitter

The Stats: Tweeting

Twitter at UWS

Top 5 Twitter Tips 1.Participate in the conversation 2.Know the lingo 3.Twitter Karma: be a good Twitizen 4.Plan and schedule your tweets 5.Use the Twitter Clients

1. Participate in the conversation Tweet your own content, ensuring that your tweets provide value to your followers Share the content of others, such as links, news, and other information that is not yours but may be of interest Hash tags # can be used to group tweets and track conversations

#hashtags

2. Know the lingo RT: Re-tweet, distributing another user’s content to your followers MT: Modified Tweet, re-tweeted content with a slight variation in message DM: Direct Message, private Reply: A tweet directed at a specific user, tweet begins Mention: A tweet referencing another in body of the tweet Tiny URLs: shortens length of long URLs to accommodate the 140 character limit

3. Twitter Karma: be a good Twitizen Follow users of interest and consider following everyone who follows you Reply to all of your direct messages (DMs) and mentions where possible Re-tweet content posted by other users that is of interest to your and your followers Mention anyone you are sharing content from or specifically tweeting about

4. Plan and structure your tweets Plan your twitter communications Tag tweets with a commonly used or patterned phrasing Demographics of the twitterverse should be considered when designing tweets Limit your daily tweets

5. Use the Twitter Clients

@UWSAlumni Case Study: HootSuite 3 rd party application linked to Twitter (and Facebook) Accounts Ability to schedule tweets in advance by time and date View search streams and lists on one screen Ability to link multiple accounts View statistics and graphs, including most popular tweets, daily clicks, and re-tweet user regions

Thank You Mark Rosemary