1. THE WORLD OF TWITTER Social Media Saturdays

2. Login Access Username: visitor1 Password: visitor1 At home: https://na2.connect.acrobat.com/marketingsavant

3. Learning Goals  Learn to integrate social media into web & marketing communications plan  Learn to design, implement, and evaluate social media projects and tools  Experience a variety of web tools that are essential in listening, participation, content creation, generating buzz, and community building tactical approaches

4. Class Series Agenda  October 3rd – Course overview, planning session, RSS & social media listening  October 10th - Blogs, blogging & creating your home base online  October 17th – Twitter - Everything you ever needed to know  October 24th – LinkedIn & online networking fundamentals  November 7th – Facebook, Ning & online communities  November 14th - Podcasting, video recording and sharing, screencasting

5. Day 3 Agenda  Review from Day 2  Finish the blogging discussion  All things Twitter!  Review

6. Intro To Twitter 1. What Is Twitter 2. How To Get Started 3. How To Use It

7. Intro To Twitter What Is Twitter “Twitter is a free service that allows anyone to say almost anything to anybody in 140 characters or less – it’s the “what are you doing right now” kind of micro- blogging that permeates online social communication.”  “Micro-blogging” platform  140 character updates  “Group” instant messaging to…a very large group!  Simple  7 million users

8. Intro To Twitter What Is Twitter (Good For ?)  Building Community- creating a strong community of followers that ultimately help drive business objectives and bring in new customers  Customer Service - using Twitter to successfully engage with customers needing help  Selling - driving online and offline sales by using Twitter to post promotions, discounts and offers  Prospecting - creating demand and pinpointing potential customers needing the type of solution your product offers  Branding & Awareness - employing Twitter in creative ways to increase awareness around a product, person (celebrity) or business  Fundraising - using Twitter to spread the word about important causes

9. Intro To Twitter – Twitter Terminology  Tweet - When you post or write your 140 characters on twitter and hit send it’s called a tweet or tweeting  Handle – that’s your twitter name @danavan – balance short with descriptive and no matter what your business handle is get your personal name if you can even if you don’t plan to use it right now.  Follow – this is simply the act of adding someone to your list of people you are following – this makes their tweets show up on your homepage.  Replies – this is what it is called when someone writes a tweet directly at your handle - @danavan cool post today blah blah – this is often an invite to engage with a follower.  Retweet – this is a tactic of republishing someone else’s tweet – the original tweet along with author stays intact – many people find this a great way to add content and acknowledge good stuff from the folks they follow  DM – this is a message that is sent directly to another user. They must be following you for you to DM them  Hashtag – this is a way people categorize tweets so that others might use the same tag and effectively create a way for people to view related tweets – it will something like #marketing

10. Intro To Twitter What Is Twitter Twitter is based on one simple question: “What are you doing?”

11. Intro To Twitter What Is Twitter Constantly updating your feed with peoples tweets from people you are following.

12. Intro To Twitter 1. What Is Twitter 2. How To Get Started 3. How To Use It

13. Intro To Twitter Getting Started http://www.namechk.com 1. Pick your ‘handle’ 2. Check availability

14. Intro To Twitter Getting Started http://www.twitter.com 1. Sign In 2. Sign Up

15. Intro To Twitter Getting Started Create an account 1. Use unique information 2. Use information which others can easily identify you with

16. Intro To Twitter Getting Started Suggested People to Follow 1. Usually top users or celebrities on twitter 2. Follow a few just to begin building your followers and to get an understanding of how Twitter works 3. Search for more followers later using an offline tool 4. Use “Twollow.com” to find people automatically

17. Intro To Twitter Getting Started Your Home Screen 1. What are you doing? 2. Twitter feed 3. Toolbar Toolbar – 3 sections 1. Top (info area) 2. Middle (search & trends) 3. Bottom (friends & feed)

18. Intro To Twitter Getting Started Toolbar – 4 sections 1. Top (info area) – displays number of people you are following and how many are following you. Access to your different feeds. 2. @ feed = tweets others have sent which mention your twitter name 3. Direct messages – messages sent to only you. You can send direct messages to others. To send a direct message (DM) you must be following that person. 4. Favorite tweets - archive interesting, funny or complimentary tweets

19. Intro To Twitter Getting Started Toolbar – 3 sections 2. Middle (search & trends) – search for relevant topics or see the Top 10 trending topics. Great for finding people looking for or talking about something… i.e. Business cards

20. Intro To Twitter Getting Started Toolbar – 3 sections 3. Bottom (friends & feed) – quick access to the newest people you are following, add new people & add your twitter feed to and RSS reader

21. Intro To Twitter Getting Started Navigation Bar Quick access to common tasks on twitter.com

22. Intro To Twitter Getting Started Customizing your Twitter.com account 1. Settings – change options to personalize your twitter experience 2. Use a custom Twitter background http://www.twitbacks.com/ http://freetwitterdesigner.com/ http://www.twitbacks.com/ http://freetwitterdesigner.com/

23. Intro To Twitter 1. What Is Twitter 2. How To Get Started 3. How To Use It

24. Intro To Twitter How To Use It – organizational goals  Find constituents through search and monitoring topics which we currently don’t reach through other marketing campaigns.  Engage with current constituent – answer questions, handle crisis, thank them for their business  Announce specials, promos, events  Show involvement from multiple sources inside the organization

25. Intro To Twitter How (not) To Use It  Don’t talk down other companies or individuals  Don’t share detailed personal information  Don’t use profanity  Don’t post a large string of tweets in a short amount of time

26. Intro To Twitter How To Use It – Finding People & Topics  Use the search feature to find people, topics or trends which are interesting to you.  Search topics with “” around what you are looking for… i.e. “Wisconsin superintendent”  Search for trends with hash tags… i.e. #homeschooling  Use http://search.twitter.comhttp://search.twitter.com

27. Intro To Twitter How To Use It – Sending Tweets  Be brief. You have 140 characters. Communicate to the point. Provide a link if applicable. Links count to the 140 characters.  Re-tweet messages that others have sent by using the RT @username.  Don’t just send messages about WSPRA

28. Intro To Twitter How To Use It – Sending Tweets with a Link  Since including links in your tweet count to the 140 use a URL shortening service.  Bit.ly  Tiny URL  Use specific links… i.e. sending a tweet about WSPRA – send them to a landing page (specific content page), not to the homepage.

29. Intro To Twitter How To Use It – 3 rd Party Applications  Since Twitter is web-based it allows for others to write programs to work with Twitter, without having to go to twitter.com  You will want to begin using 3 rd party applications as you acquire more followers and use Twitter more frequently.

30. Useful Twitter Tools  Tweetdeck - As mentioned above, tweetdeck can operate a bit like your desktop dashboard to help you set-up searches for key terms and respond directly.  HootSuite - Hootsuite does a number of things, but for support one of the biggest tools is the ability to manage multiple accounts so you can easily jump back and forth from your personal account to the brand support account.  Splitweet - Another pretty cool multiple twitter account manager that also allows you to monitor your brand mentions and has a mac desktop client.  Tweet2tweet - this tool allows you to put two twitter names in and see the full discussion between the two much like Facebooks’ wall to wall. This can help understand a thread of messages or give you a view of an ongoing support thread you’re engaged in.  CoTweet - CoTweet is built for the company or brand that wants to both serve and engage new prospects. Used by organizations that need to have multiple people responding on the same account, but for now in private beta so you’ll have to request invite.  Twellow – http://www.twellow.com/ is like a twitter phone directory that sorts people by industry. This can be a great way to find people in your industry.  Twitterfeed - http://twitterfeed.com/ - this application allows you to feed any RSS feed into a twitter account – use wisely, you can send too much content that turns followers off with this tool.

31. Intro To Twitter How To Use It – TweetDeck  Allows you to organize different feeds, topics, followers into one screen.  Can have multiple Twitter accounts in one application.  Integrates many popular 3 rd party applications in one place. TwitPic, URL shortening, search tools

32. Intro To Twitter

33.  Begin using Twitter… it is easy to learn and can become a powerful tool.  Use Twitter as a discussion not a broadcast tool.  Don’t waste your time or others time… create value with your tweets!  Follow a wide-range of people. You never know who will need to buy printing or will know someone who needs printing and can refer us.

34. Don’t Be a Twanker

35. The World of Twitter Q & A Need help after the presentation? Email dana@marketingsavant.com