1. Twitter 101

2. Corporate Equity Twitter Training: April 2012 500 million users; 1 million more per day − U.S. #1 with over 100 million; − Brazil #2 with over 33 million 175 million tweets per day Largest events include : − End of SuperBowl XLVI (10k tweets per sec) − Beyonce at VMAs (8.5k tweets per second) Twitter is HUGE

3. Corporate Equity Twitter Training: April 2012 Less than 13% of internet users on Twitter – Only 7% of Twitter users contribute content More Female 18 – 34 Affluent and Educated African American and Hispanics BUT.. it’s still not mainstream

4. Corporate Equity Twitter Training: April 2012 Understand your audience better; See what competitors are doing; Build and audience for your product; Connect with influencers; Build your personal brand. Why Use Twitter?

5. Corporate Equity Twitter Training: April 2012 Tweet- Message sent over twitter Handle – Your Twitter name (@jakelepiarz) Follower – Someone watching your tweets Following- Someone who’s tweets you watch Retweet/RT – To send someone’s tweets to your followers @mention/Reply – To respond to someone’s tweet DM/Direct Message – A private message to a Twitter user Hashtag/# - Conversation theme, used to curate content Twitter Party – A discussion held on twitter, around a hashtag Twitter Lingo

6. Corporate Equity Twitter Training: April 2012 Do’s – Be yourself, tweet your passion – Tweet regularly – RT and mention generously – Respond to mentions/thank for RTs – Share interesting/useful content (rich media/links) Don’t – Be overly personal – Tell people about your lunch – Be negative – RT with abandon Do’s and Don’t

7. Corporate Equity Twitter Training: April 2012 Using Twitter: Sign Up Sign Up Start Following Upload an avatar Send your first Tweet!

8. Corporate Equity Twitter Training: April 2012 Using Twitter: Follow Freely Celebs/News/Shows Search interests Twitter Recommendations Competitors Listing sites Wefollow.com

9. Corporate Equity Twitter Training: April 2012 Using Twitter: Send Great Tweets 120 Characters max RT often (vet content first) Link to interesting articles Write headlines Use hashtags Always shorten links – www.bitly.com

10. Corporate Equity Twitter Training: April 2012 Take it to the next level Create lists Use a Twitter Client – Hootesuite.com – Tweetdeck.com Join a Twitter party Live Tweet from events Check your “twitfluence” – Klout.com – Tweetlevel.com

11. Twitter 101