HealthPartners East metro/west WI portal plan October 2014

Web portal vanity site strategy – Strategy Create web portal microsite for care delivery in east metro/western WI (Amery, Hudson, Lakeview/SMG, Westfields) Shared url, online content strategy, brand awareness, expand market reach – Goals Shared online content; single CMS for streamline approach – news, blogs, classes, events, shared service lines, ad campaigns Cost savings through limited external development; internal talent to manage, html build out, write, maintain – Budget External initial setup/architecture/mobile responsive design - $18,000 Cost per entity - $4,500 – Timeline Phase I – Shared portal vanity site - Q4 design/content development/build; Q rollout Phase II – Full integrated website RFP process Q budget; Q build

Prototype Discussion: How to integrate links to HP, PN, Regions

Project plan TaskResponsibleTimeline Valley web vanity portal kickoffValley marketing teamJuly Valley writers/sm online content summitValley writers/sm/web teamJuly/August Web vanity portal initial brainstorming, design discussion, high level strategy Valley web teamAugust/September Executive Strategy Brief, budget review, prototype review, slides for leadership Final signoff Melissa/PatSeptember October 2 Naming brainstormingValley writers/sm/web teamOctober 15 Web vanity portal content writingValley web teamOctober/November Web vanity portal mapping architectureCareTech/Valley web teamOctober/November Web vanity portal design/creativeCareTech/Valley web teamOctober/November Web development initial structureCareTechOctober/November Web html build/developmentValley web teamNovember/December Web content review/user testingValley writers/sm/web teamNovember/December Web technical testing/server /security issuesHealthPartners IS&T Security, Web & New media, CareTech, Valley web team December Web rollout communications planValley web teamJanuary Web CMS development/trainingValley web teamJanuary Launch new valley web vanity portalValley web teamJanuary/February Measurement – Quarterly dashboard reportValley web teamFebruary 2015

HealthPartners East metro/west WI portal roadmap Platform Beyond Public web portal (url draft – final tbd)  Develop strategy, cost, timeline for combined web portal/microsite – east metro/west WI care delivery  Limited functionality build/testing in Q4: rollout Q  Purchase single domain url  Online content sharing, ad spaces on portal  Online class registration/ payment –multiple platforms; merge to single platform  Limited SEO  No search  Links to entity websites  IS&T security review  Google analytics for measurement, review Q2 – Develop strategy, cost, timeline for fully enhanced web portal, combined website Q2 - Vendor RFP process selection, review, create wireframe Usability testing – user groups Q3 - Content audit all sites Single CMS system - microsite Google analytics for measurement, review Online content sharing, campaigns, ad spaces - portal Capital request – August 2015 Single website – east metro/west WI care delivery – user-centric experience; design/build 2016 Incorporate new brand Web design, development, full site search, content development Single platform e-commerce (retail - class reg/payment; HP Pharmacy; gift shops; integrate with Online Patient Services) Single CMS system, training Web testing, security review Build for maximum SEO optimization, Google ad words Single web maintenance contract Create opportunities to integrate with regions.com; healthpartners.com and parknicollet.com – consistent user experience across all mediums Communications plan for rollout Public sites: hudsonhosptial.org lakeviewhealth.org westfieldshospital.org ameryhospital.org  Online content sharing – multiple sites  Web Maintenance contracts – multiple sites  Individual platforms  Separate CMS systems  Online content sharing – begin migration of shared service line content to portal  Web Maintenance (Q1 – Q3)  No web enhancement, builds on entity sites Phase out single websites Discontinue entity web maintenance contracts

HealthPartners East metro/west WI portal roadmap (cont.) Platform Beyond Mobile web portal  Responsive design web portal across limited mobile platforms  Some entity websites are responsive; some are not  Single web portal – expanded mobile responsive design across all platforms  Explore apps  Enhanced mobile design  Fully integrate with myHP.com; HealthPartners; Regions; and PN sites Social channels (integrated on portal)  Valley online content sharing campaigns, promo posts – multiple sites  Local engagement – multiple entity channels  Social maintenance – multiple entity channels  Evaluate single social access landing page from web portal  Determine social channels to merge, discontinue in Valley  Valley online content sharing, campaigns, promo posts – using portal launch  Local engagement – single channels  Determine, develop single social channel from web portal (fb, twitter, YouTube, Pinterest, etc…) for brand recognition, maximum reach, integration with web portal, efficiencies  Social maintenance – single channels, site admins  Single social CMS system  Evaluation tools Utilize consistent policies, processes and evaluation tool across enterprise social channels Online content sharing across enterprise