1. Valley web portal vanity site
August 15, 2014
This is a presentation that is being used by all of the St. Croix Valley care delivery system to update our employees regarding the work that is being done across the valley.
Please share a patient that was impacted by our cooperative work across the Valley.

2. Web portal vanity site strategy
Create web portal microsite for care delivery in east metro/western WI
Shared online content strategy
Brand awareness, expand reach in our markets
Goals
Shared online content; single CMS for streamline approach – news, blogs, classes, events, shared service lines, ad campaigns
Cost savings through limited external development; internal talent to manage, html build out, write, maintain
Budget
External initial setup/architecture - $15,000
Cost per entity - $3,750
Timeline
Phase I - Q3 & Q4 design/build/rollout
Phase II – RFP process Q4; 2015 budget, build begins

3. Web portal vanity site – shared content
Amery Regional Medical Center
Westfields Hospital & Clinic
Hudson Hospital & Clinic
Lakeview Hospital & SMG
Integrated campaigns
Print/online ads
Web
Social Media
Other (billboards, theater ads, direct mail)
Currently we are growing together, finding new ways to do our work together and learning from each other.
Please share

4. Integrate online content strategy
Social media content supports web content, and the flow drives traffic and engagement.

5. Prototype
For discussion, strategy behind top level navigation, ad space, modules, content sharing, logo treatment, social media
Design/development follows budget approval