1. First 5 LA Phase III Website Strategic Plan
Presentation to Public Affairs Committee
July 13, 2006

2. Objectives
Offer greater Communications Capacity in support of First 5 LA grantees
Educate and inform parents, caregivers key stakeholders of First 5 LA initiatives and outcomes
Expand reach to other key targets (e.g., Stakeholders, Policy Makers, Strategic Partners)
Provide utility to all First 5 LA departments and support for key projects

3. Strategies
Use the web as the key information hub for First 5 LA’s initiatives and accomplishments
Establish first5la.org as a useful aggregator of content and links on early childhood development
Create a framework that is easy to maintain
Create a dynamic, scalable web platform which meets current needs and enables efficient future development
Leverage existing web content, internal projects/processes, and technology systems

4. Recommendations
Conduct redesign of first5la.org including framework for Spanish-language version of website
Implement content management system
Implement enhanced tool set with new Interactive Agency:
integrated site search
search engine optimization
site analytics
integrated communications
advocacy tools
other services TBD

5. Measurement Strategy
New first5la.org website success will be measured through:
Usability Testing at launch
Monthly Traffic Monitoring
Ongoing feedback from Users
Accuracy of content
Support of other Marketing Efforts

6. Action Plan Post Interactive Agency RFQ - July
Develop content strategy and desired toolset - July/Aug
Based on internal strategic meetings including Website Task Force
Conduct RFQ Review Process and identify Contractor - July/Aug
Provide RFQ Review Results to PA Committee for final selection - Aug/Sept
Finalize scope of work and contract - Sept/Oct
Conduct project kickoff and finalize site requirements - Sept/Oct
Design + Development + Usability Testing + Quality Assurance testing - Oct through Jan/Feb
PA Committee Review/Approval - Jan/Feb
Initial release Feb/March
Editorial + Site Maintenance Planning - Ongoing