Download the original PowerPoint and use it as you wish at Widhadh.com Social Media Strategy 2012.

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Presentation transcript:

Download the original PowerPoint and use it as you wish at Widhadh.com Social Media Strategy 2012

Widhadh.com How Social Are You?

Widhadh.com Which social networks are you using? Source: Forrester.com: Gina Sverdlov's Blog, 2011Forrester.com: Gina Sverdlov's Blog, 2011 Percentage of People with an Account

Widhadh.com Why are People Social? Source: Pew Internet: Why Americans use social media by Aaron Smith, 2011Pew Internet: Why Americans use social media by Aaron Smith, 2011

Widhadh.com Which segment (s) are you popular in?

Widhadh.com Use Tools See how Social you are.

Widhadh.com Free $$

What do I measure? Site visits Unique visitors Page Views Time on Site Registrations Conversions Posts Tweets Fans Follows Mentions Rankings Demographics Links Google Trends Nielsen BuzzMetrics Click throughs Video views Channel Subscriptions Video embeds SlideShare views Tags Diggs Stumbles App downloads Podcast Subscribers

Widhadh.com Are perceptions of you or ?

Widhadh.com Who is Talking about me? Demographic Interests Connections

Widhadh.com What are the avenues for maximum impact?

Mobile Social Network Usage By Age Source: The Nielsen CompanyThe Nielsen Company December 2009 Widhadh.com

Greatest Influencers Friends and Family People with Shared Interests Conclusion Derived From: Elsevier Research PaperElsevier Research Paper

Widhadh.com Define a clear message

Widhadh.com We believe in thinking differentlyWe believe in thinking differently Apple

Widhadh.com Define Clear Realistic Goals Raise mentions by X Get X more visitors Increase traffic by X Decrease negative mentions by X

Widhadh.com Identify Ownership MarketingAnalyticsPRProduct Customer Service

Widhadh.com Engage in Conversation

Widhadh.com Realize that this is a continuous process AnalyzeMeasureTargetFormulateEngage

Widhadh.com Feel free to download and use/edit this presentation. Need Twitter.com/widhadh Slideshare.com/widhadh