Children’s Books and Future of Reading in the Digital Age

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Presentation transcript:

Children’s Books and Future of Reading in the Digital Age Soyeon Kim Junior Gimm-Young Republic of Korea

1 2 3 4 5 6 7 Who Am I? About Us Ready for Publication Marketing: Online Bookstore 5 Marketing: Offline Bookstore 6 Marketing: Social Media Campaign 7 Ebook

Who Am I? Soyeon Literary Agency Kim Major Communication Studies Editor and Foreign Rights Manager Soyeon Kim Literary Agency Junior Gimm- Young Assistant Agent Foreign Rights Manager Major Publishing Company

About US Junior Gimm-Young is… the publishing company specialized in the books for children. established in March, 1994. publishing all kinds of children’s books including picture books, chapter book, fiction, books for educating culture and cartoons.

Best-seller

Best-seller

Best-seller

Ready for Publication Fix the Release Date Who Is Main Audience? SWOT Analysis

Marketing: Online Bookstore A. Welcome Page Posting a book cover on welcome page of each online bookstore is very important. Competition to show a new released book cover is fierce and each company’s marketer have to negotiate with the person in charge of online bookstore. Normally, the book cover has been posted on welcome page during 3 days.

Marketing: Online Bookstore Welcome Page of YES24

Marketing: Online Bookstore Welcome Page of YES24

Marketing: Online Bookstore Welcome Page of Aladin

Marketing: Online Bookstore Welcome Page of Aladin

Marketing: Online Bookstore B. Advertising

Marketing: Online Bookstore C. Making Special Limited Free Gift of Each Online Bookstore

Marketing: Online Bookstore D. Sending an E-mail or Text Message to Anticipated Main Audience Customer Who Ordered Author’s Previous Work Customer Who Ordered Books Which Have a Similar Topic or Theme Customer Who Ordered Children’s book in recent months

Marketing: Offline Bookstore The Book of the Month Every offline bookstore has a special stand for ‘The Book of the Month’. If selected as ‘The Book of the Month’, that book displayed in good place and can draw reader’s attention easily. For this reason, our marketer always tries to suggest new book as ‘The Book of the Month’.

Marketing: Offline Bookstore B. Advertising

Marketing: Offline Bookstore B. Advertising

Marketing: Offline Bookstore B. Advertising

Marketing: Offline Bookstore C. Making Special Limited Free Gift of Each Offline Bookstore

Marketing: Social Media Campaign A. Facebook

Marketing: Social Media Campaign B. Instagram

Marketing: Social Media Campaign B. Instagram

Marketing: Social Media Campaign B. Instagram

Marketing: Social Media Campaign C. YOUTUBE

Marketing: Social Media Campaign C. YOUTUBE

Ebook Ridibooks Mainly for Adults Total 10 Titles

Ebook B. YES24 Total 66 Titles

Thank You