1. Marketing seminar 2016 With Beverly logan And Karen pearson
Successful Events
Marketing seminar 2016
With
Beverly logan
And
Karen pearson

2. Campmeetings How/what are you marketing or promoting your CM ABC?
I’m already sending out the CM shopper to my conference constituents—isn’t that enough? I really don’t have time for anything else!
Do you know the definition of insanity?
Albert Einstein defined insanity as: “doing the same thing over and over again and expecting different results.”

3. Campmeetings What else can I do? Post card mailing w/coupon.
“Bonus Bucks”
Can’t afford a mailing? Do an blast with a coupon.
Or a text reminder.
How about a tweet?

4. Author Book Signing Events
What Authors ASSUME You Know!
My book is for EVERYONE!
This is the book EVERYONE has been waiting for!
EVERYONE will line up to buy this book! The line will wrap around the block!
EVERY ABC manager will promote my book ~ because ~ why wouldn’t they?
Sales from this book will make me a LOT of money!

5. Author Book Signing Events
Managing Expectations
1. Set a date and specify the hours of the event ~ will vary from author to author
2. Determine publicity: flyers, blast, postcard mailing, radio, newspaper, e-newsletter, church bulletins
3. Let the author know what you’re doing ~ and find out what they’re doing to publicize the event ~ coordinate efforts
4. Set up a table and display in good traffic area, provide water for the author
5. Have plenty of product available
6. Train your staff to direct potential buyers to the author’s table

6. Bookmobile/Food Drops/Set Up Sales
Publicity—what do you do besides sending out a schedule?
Church Bulletin announcements/inserts
Post on Facebook
reminder
Make it Fun!
Balloons for the kids
Prizes for first 10 people
Offer discounts!
Have Drawings!
The Bookmobile
Is Coming!!
ABC Bookmobile

7. Bookmobile/Food Drops/Set Up Sales
Offer discounts/coupons!
Something for return customers
Something for minimum purchase
Have Drawings!
Random drawings
Every purchase gets entered in a drawing
Something big/or not

8. Open House Plan Your Open House
1. Pick a date and plan advance publicity: church bulletins/inserts, flyers, e-newsletter, etc.
2. Plan event ~ include something for all ages: bouncing castle, free hot dogs, popcorn, soda, etc.
3. Special pricing inside ~ limited time, etc.
4. What has worked for you?

9. National Day Celebrations
Any excuse to celebrate!
January/Book Blitz Month
January 4-8/National Thank Your Customers Week
February /Black History Month
February/Canned Food Month
March/Music in our Schools Month
March/Frozen Food Month
March/Women’s History Month
April/Soyfoods Month
April/Child Abuse Prevention Month
May/Share a Story Month
May/Get Caught Reading Month
June/Children’s Awareness Month
July/Culinary Arts Month
July/Purposeful Parenting Month
August/National Women’s Month
September /Better Breakfast Month
September 6/National Read-a-book Day
October/Cookbook Month
October/National Book Month
October/Church Library Month
November/World Vegan Month
November 10-14/National Young Readers Week
December/Read a New Book Month

10. Social Media
Establish an online presence
Facebook
Instagram
Twitter

11. Social Media
E-newsletters
Book Clubs
Story Hour

12. NAD Special Events Focus
North American Division Website
nadadventist.org
Calendar of Special Days
March:
Special Days: March 5, Women's Day of Prayer March 6-12, Adventist Youth Week of Prayer March 19, Disabilities Awareness Sabbath March 26, ARM Safety Sabbath Helpful websites and resources: • Women's Day of Prayer Resources and Information • 2nd Youth and Young Adult Ministries Symposium, Mar ,  • Disabilities Ministries Website • Disabilities Ministries Resources • Christian Record Services for the Blind • Safety Sabbath

13. NAD Special Events Focus
North American Division Website
nadadventist.org
Sign up for their newsletter
Communicate!
With your churches
Your pastors
Your lists

14. Building Customer Loyalty Through Engagement Marketing
What is your most valuable asset?
Your customers!
Who are your most valuable customers?
The ones you already have!
New customers are great, but retaining your current customers is even better!
Repeat customers spend as much as 67% more than new customers
Engagement Marketing is connecting with people:
As individuals
Based on what they do
Continuously over time
Directed towards an outcome
Everywhere they are

15. Building Customer Loyalty Through Engagement Marketing
As individuals
The more you know about your audience, the more likely you are to make the best offer at the right time.
Based on what they do
Provide timely and relevant communication based on previous contact or communications with an individual
Continuously over time
Use your existing relationship to help make buyers successful with their purchases.
Remind them about special offers or complementary products.
Use content marketing to help build a storyline.
Directed towards an outcome
Make every communication a call-to-action
Everywhere they are
Synchronize your efforts on every channel – in-store, online, via
communication or direct mail.