1. Happy Birthday U.S. Army Book- 2nd Edition
Objective
To educate children on the Army’s history and their role in the greater Army Community .
Creative materials:
Key Messages (to customers)
-Celebrate the Army‘s birthday with a FREE children’s eBook download available at
Facebook
Postcard
Target Audiences
-Youth (All Ages)
-Parents -All members of Army Communities : Soldiers, Families, Retirees, Civilians
Web ad
11 X 17 Poster
Book cover
Timeframe:
Engagement Opportunities
-Tear-out coloring book page available at the end of the book. Children are encouraged to draw their Family and friends around the Army birthday cake.
-Social media messaging -- see Social Media corner on Brand Central for suggested messages
START
May 26
Display Creative materials
Child Development , School Age and Youth Centers
Army Libraries
Family and MWR activities
High traffic facilities on post (AAFES/Commissary) if possible
END
June 20
POC Information:
CYS Account Manager (210)
IMCOM G-9, Family and MWR – Marketing Division

2. Happy Birthday U.S. Army Book- 2nd Edition
Story Board
Post card
Book- 11 X11 28 pages
Book- 5 x5 28 pages
Tear-out coloring book page
ArmyMWR
11 X 17 Poster
Europe Websites, Digital Signage, Facebook
WEB ADS