1. 3 Months Prior 2 Months Prior 1 Month Prior 1 Week Prior LAUNCH DAY
Book Launch Schedule
Decide on Cover Design, Graphics, and Back Cover Copy
Get Website Created
Market Research: Keywords
3 Months Prior
Create Pre-Order on Amazon
Create Social Media Accounts
Purchase Blog Tour
2 Months Prior
Run Contest to Build Mailing List
Start being active on Social Media
Purchase Advertising and Publicity Spots
Pre-Write Blog Posts & Newsletter Content
Schedule Newsletter to send on Launch Day
1 Month Prior
Schedule Facebook Ads
Schedule Tweets
1 Week Prior
Retweet Everything
Respond to Facebook Ads and invite them to like your page
Send out your newsletter
Insanely check your sales
LAUNCH DAY

2. HOW TO SELL YOUR DIGITAL BOOK
DIY Book launch
HOW TO SELL YOUR DIGITAL BOOK

3. What are we selling? DIGITAL ONLY GENRE FICTION
Amazon sells over 1 million e-books PER DAY.

5. Topics of discussion Prep your product Purchase necessary materials
Prep your platform
LAUNCH DAY!
Build your readership
Maintain Your Sales

6. Prep your product PROFESSIONALLY EDITED BETA READERS (PLURAL)
Developmental
Copy edits
Proof reader
BETA READERS (PLURAL)
MARKET RESEARCH

7. Prep your product PROFESSIONALLY EDITED BETA READERS (PLURAL)
Developmental
Copy edits
Proof reader
BETA READERS (PLURAL)
MARKET RESEARCH
Developmental: big picture edits pertaining to story and character development.
Copy Edits: editing for accuracy and consistency (i.e. timeline, backstory facts, etc)
Proof Reading: Typos & Grammar

8. Prep your product PROFESSIONALLY EDITED BETA READERS (PLURAL)
Developmental
Copy edits
Proof reader
BETA READERS (PLURAL)
MARKET RESEARCH
Beta Readers: Regular reader in that genre who will give you their opinion.

9. Prep your product PROFESSIONALLY EDITED BETA READERS (PLURAL)
Developmental
Copy edits
Proof reader
BETA READERS (PLURAL)
MARKET RESEARCH
Market Research:
Where does you book fit on the Amazon digital bookshelf?
Who are similar writers/books?
How are others in your genre marketing their work?
Task: Join your genre’s professional organization!
Romance Writers of America
Mystery Writers of America
Science Fiction & Fantasy Writers of America

10. Purchase materials Book Cover Graphics Website
Which one would you buy?
Book Cover
Graphics
Website
Blog Tour/Publicity Spots
Advertising
Facebook
Twitter
Book Review Sites
We will ALWAYS judge a book by it’s cover.
My name is Charlotte and I wrote a book called Jane Eyre. It’s a romance and I’m shopping for a cover designer. Which one would you buy?
Yasiv.com

11. Purchase materials Book Cover Graphics Website
Find a graphic designer and start here:
1 Book Cover
1 Book Cover placed in a digital e-reader
2 Twitter Adverts
2 Facebook Adverts
1 Headshot
Book Cover
Graphics
Website
Blog Tour/Publicity Spots
Advertising
Facebook
Twitter
Book Review Sites
We will ALWAYS judge a book by it’s cover.
My name is Charlotte and I wrote a book called Jane Eyre. It’s a romance and I’m shopping for a cover designer. Which one would you buy?
Yasiv.com

12. Purchase materials Twitter vs. Facebook Advertisements (Twitter)

13. Purchase (QUALITY) materials

14. PURCHASE MATERIALS Website Your Author Name (NOT your book title)
Newsletter Sign Up
About your book, upcoming releases, schedule, etc.
About the Author

15. Blog tours Blog Tours What is a blog tour Don’t try a DIY blog tour
How to choose the RIGHT blog tour
ARC distribution
ARC (Advanced Reader Copies)
Do NOT give them away for free for at least a month after launch
Generate buzz by using NetGalley
Offer to bloggers and people who will leave reviews
Give to other authors for quotes

16. Blog tours Are they right for me? Right genre? Right price range?
Services I’m looking for?
Bloggers I’ve Heard Of?
Other Authors they Represent

17. Blog Tours
What is a blog tour
Don’t try a DIY blog tour

18. Purchase materials PUBLICITY SPOTS
BLOG POSTS THAT YOU CAN PURCHASE ON A REVIEW SITE.
TRADITIONAL MEDIA COVERAGE

19. Purchase materials Advertising Review Site Graphics
Targeted Social Media: Facebook/Twitter

20. Purchase Materials Social Media marketing Easy!!
Expensive (they can spend more money than a college kid with dad’s credit card)
Free (sometimes)
Highly Targeted

21. Purchase materials Advertising Targeted Social Media: Facebook/Twitter
Review Site Graphics

22. Purchase materials

23. Purchase materials

24. Purchase materials Advertising Targeted Social Media: Facebook/Twitter
Review Site Graphics
Kathleen Rowland is an author with 4,000 followers.

25. Amazon
Title: Subtitle
Back Cover Copy
Keywords

26. Amazon
Categories: Choose your categories carefully. The higher your ranking in your category, the more likely you are to appear in a keyword search.

27. Launch Day Tips Take the day off work
Retweet EVERYTHING you are mentioned in on Twitter
Thank bloggers/reviewers every time you are mentioned on facebook
Share everything to your Facebook page
Make sure your newsletter got sent out

28. WRITE MORE Maintain your Sales Build your newsletter list
Contests/giveaways to keep interest
Build an active community on facebook or twitter
Create an active street team
WRITE MORE