1. Better availability of statistics – all products on the web
Dissemination Working Group Meeting
Anne Nuka
Head of Marketing and Dissemination Department

2. Dissemination policy
equal possibilities to access to official statistics
preannouncement of the publication time
electronic first (the first release in the public database on the net)
simultaneous publication in the public database and in the news release (at 9:00 a.m. sharp)
books later and containing mainly texts and graphs (at 12:00 a.m. in the Information Centre)
For years similar dissemination policy to the new policy of Eurostat
These are main lines, the direction to go for step by step implementation

3. STANDARDISED PRODUCTS AND SERVICES
Marketing model
BASIC INFORMATION
STANDARDISED PRODUCTS AND SERVICES
target group
publications
production statistics
market price
financial key ratios
foreign trade statistics
ORDERS
specific
total cost
general public
free of charge
news releases
e-publications
requests for information
public database
information sheets
web-page

4. Users profile

5. Customers served free of charge
government agencies (ministries, etc.)
city and county public libraries
statistical institutions of other countries

6. More visits to the website
Average number of visitors during 24 hours
Visits to the public database
2003 *
2004
1 200
2005 **
1 400
2006
2007
1 500
* Only the 1st half-year
** The data for 152 days are missing

7. International statistics on the website
Selection of Eurostat predefined tables
Information on EU user support
Statistical databases of international organisations
(Eurostat, OECD, UN)
Links

8. Usage of Eurostat predefined tables

9. Treated EU requests by type of user

10. Public database

11. Retrievals of tables in public database by subject area, 2007

12. News releases

13. Number of media reflections 2001-2007
3500
3000
2500
2000
1500
1000
500
2001
2002
2003
2004
2005
2006
2007

14. Publications
* Includes all the annual publications published once a year and single issues of periodicals (printed as well as e-publications)

15. Dissemination of publications 1996-2007 Excl
Dissemination of publications Excl. copies used at media events, fairs, and in advertising campaigns and in the work of Statistics Estonia, etc. In 2001, the public database was taken into use. In 2003, most of the monthly and quarterly publications were made electronically available.
Disseminated copies, thousand 25 20 15 10 5 96 97 98 99 00 01 02 03 04 05 06 07

16. Future developments
users need information instead of figures
providing statistics with metadata
more attention to product development
improving statistical literacy

17. Thank you for your attention!