1. 5 Facebook Fails How to Market Better on Facebook for B2B

2. Who is The Mather Group?
The Mather Group, LLC is an online marketing consulting company founded by Josh Greene.  We focus on strategies that drive high value digital engagement to our clients. Our programs are customized to reflect each client’s priorities and business demands. We are happy to provide the contact information of current and former clients as references.
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3. 1. Don’t Use Facebook!
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4. 2. Ignore Demographics
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5. 3. Ignore #Instagram
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6. 4. Don’t Do Lead Ads
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7. 5. Miss Out on Retargeting Mojo
No!!!
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8. Hi-ya! I just kicked off my business!
5a. Ninja Retargeting
Hi-ya! I just kicked off my business!
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9. 5b. Target an List
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10. 5c. Similar Audiences
** Pay attention for a bonus tip that will win you
brownie points with your significant other.
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11. 5d. Retargeting a Unique Page
Retarget a specific page
Partner to get the traffic you want to that page
Eg. You can also send traffic from a teaser on LinkedIn or elsewhere there. Ready made, targetable and cloneable audience
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12. Bonus: Geo Fencing
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13. Good Artists Copy; Great Artists Steal
expert-retargeting/
remarketing-tactics-for-the-successful
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14. Want More Information?
Need help executing any of these tips?
Call me at or
Josh Greene
Founder, The Mather Group
@josh_greene
Schedule a free strategy session with Josh:
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15. Thank you for listening to my presentation.
Any questions?