Building successful social media campaigns 2016 PNHP Annual Meeting

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Presentation transcript:

Building successful social media campaigns 2016 PNHP Annual Meeting Bryant Shuey Adapted from Dustin Calliari’s 2015 PNHP Annual Meeting Social Media Training

What are we talking about?

Know your tools

Know your audience.

Find what resonates. Then repeat it.

Facebook Use visuals. The less text, the better. Tag pages with large followings when posting their content. When building a following from scratch, advertisements and “sponsored” posts are your friend

Use visuals. The less text, the better.

Tag pages with large followings when posting their content

Twitter Spend time writing your biography Use visuals Tweets with images receive 150% more retweets, 89% more favorites, and 18% more clicks Use hashtags and @ tags Get your content in front of the most people possible Real-time marketing Insert your messaging into events happening in real time

Spend time writing your biography

Use Visuals

Use Hashtags and @mentions

Real-time Marketing

@pnhp @snahp_national #PNHP2015 Questions? @pnhp @snahp_national #PNHP2015

Example: TenOne Twitter Facebook SNaHP page TenOne event page Tumblr (blog)

Tumblr (blog) SNaHP student blog Weekly medical student content about single payer Included a catchy picture with each piece of writing Coordinated with SNaHP students across the country Co-sponsor groups also submitted pieces

Snap shot of snahp blog, posts, and inside scoop including shares

Twitter Followed others from like-minded organizations AMSA, AMA, PNHP, PDA, Citizens United Tagged public figures or universities in our posts Promoted our blog pieces

Includes specific tweets to folks, a look at other groups followers promotion of the blog

Facebook As a push to gain more of a following altogether, we asked members to invite friends to invite others to like our page Promoted our blog Reposted PNHP/healthcare pieces we thought were motivating Pushed content for TenOne, promoted our facebook event page

Include facebook page, insights, invite friends option, show a few of our blog posts

Facebook Event Page Official event page for TenOne Medicare for All National Student Day of Action Promoted via facebook, twitter, tumblr Asked SNaHP followers to promote the page and “invite” others

Show facebook event page, the about section, etc