How to persuade someone… Otherwise known as ‘Rhetoric’
Ethos Pathos Rhetoric Pyramid Logos 3 Ways
Logos Logical Argument (How the audience perceives the text as reasonable) Often Use: Facts, Research, Shared Wisdom Diagrams/Charts/Examples, Definitions
Ethos Credibility/Character (How the audience perceives the credibility of the writer) Often use: Trustworthiness, Similarity, Authority, Reputation, Sincerity, Standard English
Ethos
Pathos Emotional Connection (How the audience's feelings are engaged) They make you want to agree because of some emotional connection. Often use Themes, Visuals, Figurative Language, Stories, Humor, Delivery Technique
Pathos
You are exposed to these CONSTANTLY!!! http://www.readwritethink.org/classroom-resources/lesson- plans/video/persuasive-techniques-advertising-1166.html
Which one is it?
Which one is it?
Last one…
Project! In groups of two, you and your partner are going to be creating a ‘collage’ of our three types of rhetoric. Materials: glue, scissors, poster paper, advertisements. Ethos Pathos Logos Glue on the different types of examples for each.
What is a collage?