1. The Rhetorical Triangle (Aristotelian Triangle)
This is the relationship among the speaker, audience and subject.
How the speaker perceives the relationship among these elements determines what she/he says, and how she/he says it.
Tone, Diction, Syntax etc.

2. Rhetorical Triangle
TEXT

3. Rhetorical Appeal Tools of rhetoric used to persuade the audience.
ETHOS, PATHOS, LOGOS

4. ETHOS Greek for character.
This is an ethical appeal, and the speaker needs to demonstrate that they are credible, and trustworthy.
Ethos is often conveyed through tone and style .
The impact of ethos is often called the argument's 'ethical appeal' or the 'appeal from credibility.'

5. PATHOS Greek for suffering or experience.
This is an appeal to the emotions.
Diction affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument.
An appeal to pathos causes an audience not just to respond emotionally but to identify with the writer's point of view--to feel what the writer feels.

6. LOGOS Greek for embodied thought.
This is an appeal to reason. Often referred to as the logical appeal.
You do this by being logical, and offering your reader clear and rational ideas/facts/statistics. Persuasion by the use of reasoning.
A big way to appeal to logos is to acknowledge the counter argument (anticipate objections and opposing views), then deny (refute) it’s validity.

7. Rhetorical Triangle
TEXT
(subject)