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Published byKarin Sharp Modified over 7 years ago
Rhetoric is the art of speaking or writing formally and effectively as a way to persuade or influence people. Rhetoric improves communication between the speaker and the listener which allows them to persuade the listener of the necessary ideas, or to make them do certain actions.
Much of what we know about rhetoric we owe to the great Aristotle, who managed to give us a clear vision in his work “Ars Rhetorica ”. Already in ancient times the speakers knew how to talk to an audience and be heard.
384- 322 B.C.E. An ancient Greek philosopher well known for his theories on topics that range from morals and aesthetics, to politics and science.
Aristotle believed that the most effective approach to persuasion could be described in 3 techniques: 1) Ethos 2) Pathos 3) Logos http://www.teachertube.com/viewVideo.php?vi deo_id=41007
Through Ethos, Pathos and Logos, the speaker incorporates all channels of communication. For example: Persuasion Logos: Targets language Pathos: Targets audience Ethos: Targets author
Logos refers to the “logic or reasoning” presented. Today, many people may discuss the logos qualities of a text to refer to how strong the reasoning of the text is. Do the ideas presented seem logical, realistic and practical?
Pathos refers to “emotional appeal”. Pathos qualities of a text refer to how well an author appeals to an audience’s emotions. Pathos as “emotion” is often contrasted with logos as “reason.” Pathos also more closely refers to an audience’s perspective. Do the ideas presented relate to our senses, stir us emotionally or personally connect to our experiences?
Ethos refers to “trustworthiness”. Ethos more closely refers to an author’s perspective, and whether they are a credible source. Are the ideas presented proven? Is the speaker knowledgeable and trustworthy?
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