Presentation on theme: "Journal Prompt When considering rhetoric, it is easy to limit your thoughts to traditional text forms, like speech and writing. What other kinds of."— Presentation transcript:
Journal Prompt When considering rhetoric, it is easy to limit your thoughts to traditional text forms, like speech and writing. What other kinds of texts can be persuasive and/or present an argument? How might rhetoric work in these texts?
Ethos, Logos, and Pathos All advertising is fundamentally an attempt to persuade an audience to Buy products Hire services Support organizations or causes In order for an advertisement to be effective, it needs to use rhetorical appeals, or ethos, logos, and pathos.
Ethos Rhetorical appeal that draws on the speaker’s credibility, character, or authority Makes it easier for the audience to relate to, trust, or place authority in the speaker In advertisement… Images of athletes, celebrities, etc. Name recognition Style and tone of speaker
Logos Rhetorical appeal that draws on the text’s logic and/or use of data Makes the audience think about the information being presented in the text In advertisement… Authority figures Use of statistics, facts Scientific, factual approach
Pathos Rhetorical appeal that draws on the audience’s emotions, values, or beliefs Makes the audience feel something about what is being presented In advertisement… Images of children, animals, etc. Stories that “tug at your heartstrings”
Advertisement Analysis For each advertisement, identify Intended audience Purpose of advertisement Rhetorical appeals used
Create an Advertisement Choose one of the following to advertise: a school dance, CHS apparel, 2013 yearbook, school library, homework club Who is your primary audience? How could you appeal to this audience? Your advertisement must make use of rhetorical appeals and include a combination of images and text Sketch a rough draft before creating final product You will present your advertisement to the class!