Prudential Financial, Inc. Who is Prudential?Who is Prudential? –Founded more than 130 years ago in Newark, NJ –In the Fortune 500 – named one of Americas Most Admired Companies by Fortune Magazine in 2010 –Core services include life insurance, annuities, retirement, mutual funds, investment management and real estate, offered to individual and institutional clients worldwide –$641 billion of assets under management in 2009 with operations in the U.S., Asia, Europe and Latin America –Approximately 20,000 active domestic employees

Our Approach Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.

Prudentials Approach to Health Health is a state of complete physical, mental and social well- being and not merely the absence of disease or infirmity. 1 – World Health Organization Prudential is committed to improving health and well being in every part of our population.Prudential is committed to improving health and well being in every part of our population. –Multidisciplinary team of nurses, physicians, exercise physiologists, registered dietitians, EAP, safety, business and administrative professionals overseeing a broad array of programs and services such as onsite clinics, fitness centers, EAP counseling, health screenings, coaching, etc. –Early adopter of Mental Health parity in benefit design. –All medical programs cover preventive services at 100%. –Introduced consumerism programs in –Top priorities include integrating health & productivity and eliminating health disparity in population. 1. World Health Organization;

2010: Healthy Team Award, Lifestyle Challenge, Wellness Champions, Weight Watchers Subsidy (30%) Wellness Champions, Weight Watchers Subsidy (30%) 2009: Culture of Health Webinars, Know Your Numbers, Healthy Stairwells, THM Strategy, Nutritionist Healthy Stairwells, THM Strategy, Nutritionist 2008: Expanded Health Coaching (Healthyroads) 2007: Wellness Incentive (HRA), Pru Today Healthy Living Series Pru Today Healthy Living Series 2006: Internal Health Coaching, Prudential Health Solutions (HRA), Total Health Management, CDHP & HDHP Prudential Health Solutions (HRA), Total Health Management, CDHP & HDHP 2005: Biometric Screenings - Cholesterol, Glucose, Blood Pressure, BMI/Body Fat; Onsite Clinics, Travel Consultations, Data Warehouse, Intranet Site, Flu Vaccines, Health Fairs, Clinics, Travel Consultations, Data Warehouse, Intranet Site, Flu Vaccines, Health Fairs, Care Counselors, Ask The Doctor, Hypertension Mgt Program, Wellness Seminars, Child Care Counselors, Ask The Doctor, Hypertension Mgt Program, Wellness Seminars, Child Care Discounts, On-site Fitness Centers and Discounts, Prudential Life Solutions, EAP Care Discounts, On-site Fitness Centers and Discounts, Prudential Life Solutions, EAP Services Internal/External Services Internal/External Evolution of Health & Wellness Programs at Prudential

Senior Level Champion CEO voices support for healthCEO voices support for health Endorsed healthy lifestyles in Corporate Diversity StatementEndorsed healthy lifestyles in Corporate Diversity Statement Im convinced that a healthy lifestyle contributes to a stronger mind and body and to overall life success. As leaders of a workforce… if follows that we would do what we can to help our employees achieve their personal best as well. Thats why we are building a culture of health at Prudential…Im convinced that a healthy lifestyle contributes to a stronger mind and body and to overall life success. As leaders of a workforce… if follows that we would do what we can to help our employees achieve their personal best as well. Thats why we are building a culture of health at Prudential…

Identifying Organizational Needs Health Risk AssessmentHealth Risk Assessment SurveysSurveys Health ScreeningsHealth Screenings Focus GroupsFocus Groups Analyzing healthcare cost trends (Thompson)Analyzing healthcare cost trends (Thompson) Aligning with company mission and goalsAligning with company mission and goals

Multi-channel Communication Strategy Available and accessible to all active employeesAvailable and accessible to all active employees Healthy Living Articles on our IntranetHealthy Living Articles on our Intranet Culture of Health Webinar SeriesCulture of Health Webinar Series Personal Success Stories on Pru Today and Leader MagazinePersonal Success Stories on Pru Today and Leader Magazine Intranet Home Page links to Healthy Food Choices offered by Dining ServicesIntranet Home Page links to Healthy Food Choices offered by Dining Services Home mailers during benefit enrollment periodHome mailers during benefit enrollment period

Health, Life and Wellness Intranet Site Valuable tool for health improvement messagingValuable tool for health improvement messaging Bulletins and events for health improvement and programming messagesBulletins and events for health improvement and programming messages Wellness calendars with upcoming programsWellness calendars with upcoming programs Linked throughout the company intranet and many of our business division sitesLinked throughout the company intranet and many of our business division sites

Health, Life and Wellness Intranet Site

Communication to Business Leaders Well communicated at company meetings, town halls and via lived/taped videocastsWell communicated at company meetings, town halls and via lived/taped videocasts Business group specific reportsBusiness group specific reports –Summarize results of H&W initiatives –Disability and medical cost data –Recommendations based on business unit results Consult with managers and attend employee meetingsConsult with managers and attend employee meetings

Communication to Business Leaders

Prudential HealthSolutions Powered by WebMDPowered by WebMD HQ (health risk assessment)HQ (health risk assessment) Communicates our servicesCommunicates our services Messaging regarding health resources dependent on HRA risk statusMessaging regarding health resources dependent on HRA risk status Health condition centers and lifestyle improvement programsHealth condition centers and lifestyle improvement programs Incorporated into Health Lifestyle ChallengeIncorporated into Health Lifestyle Challenge

Prudential HealthSolutions

Prudential LifeSolutions Advice and support from an expert who will listen and help you develop a plan of actionAdvice and support from an expert who will listen and help you develop a plan of action Useful materials, such as guidebooks, checklists, kits, and moreUseful materials, such as guidebooks, checklists, kits, and more Referrals to local resourcesReferrals to local resources Up-to-date information about care regulations, public benefits, and other financial and insurance issuesUp-to-date information about care regulations, public benefits, and other financial and insurance issues Option to connect with Spanish speaking specialistsOption to connect with Spanish speaking specialists –Spanish language guides and tips also available on-line

On-site Communication Posters and flyers at on-site clinical locationsPosters and flyers at on-site clinical locations Health and wellness health fairs and table eventsHealth and wellness health fairs and table events Signs posted in stairwells and at elevator banks to encourage stairwalkingSigns posted in stairwells and at elevator banks to encourage stairwalking Lunch and Learn programsLunch and Learn programs Wellness programs included in PruFit Weekly updates and Fitness advertised at clinical sitesWellness programs included in PruFit Weekly updates and Fitness advertised at clinical sites

Reaching Diverse Populations Communicate to diverse populations throughout Business Resource GroupsCommunicate to diverse populations throughout Business Resource Groups Health information presented at local and national meetingsHealth information presented at local and national meetings Communication ramped up during Diversity Recognition MonthCommunication ramped up during Diversity Recognition Month Presentations on Prudentials health disparity researchPresentations on Prudentials health disparity research Links to H&W site on Diversity site and vice versaLinks to H&W site on Diversity site and vice versa

Wide Range of Employee Preferences Biometric Screenings or Free Preventive care through the Medical PlansBiometric Screenings or Free Preventive care through the Medical Plans Free Nutritional counseling by on-site RD or 30% Weight Watchers DiscountFree Nutritional counseling by on-site RD or 30% Weight Watchers Discount Physical activity, stair walking or on-site Fitness CentersPhysical activity, stair walking or on-site Fitness Centers Healthy Living Challenges, Health Coaching, Life Coaching or Healthy Lifestyle WebinarsHealthy Living Challenges, Health Coaching, Life Coaching or Healthy Lifestyle Webinars On-site free flu vaccines and travel medicineOn-site free flu vaccines and travel medicine Mothers at Work program available to all employees and spouses regardless of medical coverageMothers at Work program available to all employees and spouses regardless of medical coverage

Incentives Merchandise for participationMerchandise for participation Prizes for achieving goalsPrizes for achieving goals Days offDays off Show me the Money!Show me the Money! Be Creative!Be Creative! Legal and tax issuesLegal and tax issues

Integration key to Engagement Wellness Incentive of $150 to complete HQWellness Incentive of $150 to complete HQ Biometric screening offered at 20+ sitesBiometric screening offered at 20+ sites Encouraged to print HQ results for on-site clinic consultation and/or personal physicianEncouraged to print HQ results for on-site clinic consultation and/or personal physician Referred to Health CoachingReferred to Health Coaching –Internal health/nutrition/exercise coaching –Opt-in telephonic coaching –option given upon HQ completion or in ongoing communication

Healthyroads Health Coaching Four types of coaching availableFour types of coaching available –Weight Management –Tobacco Cessation –Healthy Living –Childhood Programs Employees and dependents eligible for 52 free sessions annuallyEmployees and dependents eligible for 52 free sessions annually Registered dieticians, certified personal trainers, health educators, registered nursesRegistered dieticians, certified personal trainers, health educators, registered nurses Healthy Living Kits after 3 sessionsHealthy Living Kits after 3 sessions

Keys to Success Integration of program goalsIntegration of program goals Easy and varied points of accessEasy and varied points of access Holistic, individualized approach to choicesHolistic, individualized approach to choices Focused on affecting behavior change and lowering health risksFocused on affecting behavior change and lowering health risks Senior level commitment to health and well-beingSenior level commitment to health and well-being Business and vendor partnershipsBusiness and vendor partnerships

Health Outcomes 75% of current population completed HQ75% of current population completed HQ –7% of participants quit smoking –8% increased exercise level –8% lowered cardiovascular risk –12% lowered cholesterol risk 5% of population in Health Coaching5% of population in Health Coaching –53% lost weight –66% increased physical activity –54% lowered stress

Future Considerations Modification of incentive structure to recognize actions promoting behavior changeModification of incentive structure to recognize actions promoting behavior change Continue to monitor long-term behavior change, risk and health cost trendsContinue to monitor long-term behavior change, risk and health cost trends Leading indicators focused on modifiable health risks, as well as, engagementLeading indicators focused on modifiable health risks, as well as, engagement ROI is a lagging indicator/difficult to calculateROI is a lagging indicator/difficult to calculate Measure impact of specific programs with Engagement and doing the right thingsMeasure impact of specific programs with Engagement and doing the right things

Questions