Invitation to Public Speaking, Fourth Edition By Cindy L. Griffin Chapter 15: Persuasive Speaking

Persuasive Speaking Persuasive speech: attempts to change or reinforce an audience’s thoughts, feelings, or actions

Types of Persuasive Speeches Question of fact: addresses whether something is verifiably true or not Question of value: addresses the merit or morality of an object, action, or belief Question of policy: addresses the best course of action or solution to a problem

Patterns of Organization Questions of fact Chronological Spatial Topical Questions of value Chronological Spatial Topical

Organization of Speeches on Questions of Policy Problem-solution organization Problem-cause-solution organization Causal organization Narrative organization Comparative advantages organization Monroe’s motivated sequence

Organization of Speeches on Questions of Policy Problem-solution organization: persuades an audience that a specific problem exists and can be solved or minimized by a specific solution

Organization of Speeches on Questions of Policy Problem-cause-solution organization: identify a specific problem the causes of that problem a solution for the problem

Organization of Speeches on Questions of Policy Causal Organization: cause-to-effect effect-to-cause

Organization of Speeches on Questions of Policy Narrative Organization: using one or more stories to construct an argument

Organization of Speeches on Questions of Policy Comparative advantages organization: illustrates the advantages of one solution over others

Organization of Speeches on Questions of Policy Monroe’s motivated sequence: gain attention demonstrate a need satisfy that need visualize beneficial results call for action

Tips for Effective Persuasive Speeches Be realistic about changing audience’s views Use evidence fairly and strategically Counterarguments Fear appeal Use language that respectfully motivates audience to change

Ethical Persuasive Speaking Persuade others without threatening their sense of freedom to choose Act as advocate for a particular position Recognize the complexity of the issues you speak about Understand your own position and the positions of your audience

Persuasive Speech Watch Dana Barker deliver a persuasive speech to her public speaking class. Identify the type of organizational pattern used in the speech. How could Dana organize her speech to fit the other organizational patterns for persuasive speeches? Click image above in slideshow mode to play movie