1. Speech #5 http://youtu.be/V57lotnKGF8
Persuasive Speaking
Speech #5

2. Persuasive Speech
A speech designed to change or reinforce the audience’s beliefs or actions.

3. Informative and Persuasive Speech Differences:
Informative Speech
Persuasive Speech
Speaker’s Intent
To increase knowledge
To change mind or action
 Message’s Purpose
 To define, describe, explain, compare
To shape, reinforce, change audience responses
 Listener’s Effect
 To know more than before, to advance what is known
 To feel or think differently, to behave or act differently
 Audience Choice
To willingly learn new knowledge
To change behavior
by choice

4. What is a persuasive speech?
To convince someone to think, believe, or act as you want them to.
Establishes a fact
Changes a belief
Moves an audience to act on a policy

5. When do we use persuasion?
How often each day do you try to get someone to do something?
Take a moment and think about this past weekend. List three times you tried to get someone else to do something.
Examples: Aw, Mom, can’t I drive to the concert? I bet you could drive when you were 16! OR Let me borrow your jacket, it looks great with these jeans. I’ll take good care of it!

6. Degrees of persuasion
Some persuade on small matters: door-to-door salesperson, taking a “study break”
Others persuade on more pressing issues: Parents/teachers influence career decisions; friends influence your choices regarding alcohol.

7. Types of Persuasion
Question of fact: Recycling can save the local community money. Coffee drinkers have a higher risk of heart disease.
Question of belief: Small schools are better for most students than larger schools are. It is wrong to avoid jury duty.
Question of policy: High school athletes should be required to maintain a B average. Funding for space exploration should be increased.

8. A question about the truth or falsity of an assertion.
Question of Fact
A question about the truth or falsity of an assertion.

9. Questions of Fact.
Want audience to accept speaker’s view on facts of issue
Some can be answered w/certainty—some can’t
Different from an informative speech
Try to get audience to accept your view
Usually organized topically
Each main point is a reason why audience should agree with you

10. Persuasive Speech--Question of Fact
Specific Purpose: To persuade my audience that another major earthquake will hit California by the year 2025.
Central Idea: There are three good reasons to believe that another major earthquake will hit California by the year 2025.
Main Points: I. California is long overdue for a major earthquake.
II. Many geological signs indicate that a major earthquake may happen soon.
III. Experts agree that a major earthquake could hit California any day.

11. Question of Value
A question about the worth, rightness, morality, and so forth of an idea or action.

12. Questions of Value. Judgments about:
right or wrong,
good or bad,
moral or immoral,
ethical, unethical.
Justify position according to clear standards
Usually organized topically
1st main point establishes standards
2nd main point applies standards to topic

13. Persuasive Speech--Question of Value
Purpose: To persuade my audience that capital punishment is morally and legally wrong.
Central Idea: Capital punishment violates both the Bible and the U.S. Constitution.
Main Points: I. Capital punishment violates the biblical commandment “Thou shalt not kill.”
II. Capital punishment violates the constitutional ban on “cruel and unusual punishment.”

14. Question of Policy
A question about whether a specific course of action should or should not be taken.

15. Questions of Policy Deal with specific course of action
Most common in persuasive speeches
Two types
Passive agreement that policy is desirable, necessary, practical
Motivate audience to take action

16. Persuasive Speech--Question of Policy
Purpose: To persuade my audience that America should act now to protect the quality of its drinking water.
Central Idea: Impure drinking water is a serious national problem that requires action by citizens and government alike.
Main Points: I. Impure drinking water has become a serious national problem.
II. Solving the problem requires action by citizens and government alike.

17. Which type of persuasion is being used in these examples?
Seattle does not deserve its reputation for having an extremely rainy climate.
The US should abolish the electoral college.
South High has a better basketball team than North High.
You should watch the documentary about jobs for teenagers.
Illiteracy continues to be an important national problem.

18. Presenting Your Speech
Monroe’s Motivated Sequence
Attention: get interest of receivers
Need: establish the need for change/action
Satisfaction: relieve the problem
Visualization: picture the benefits
Action: what can receivers do?

19. Monroe’s Motivated Sequence
1. Attention: Gain attention of audience.
2. Need: Make audience feel need for change.
3. Satisfaction: Satisfy need by providing solution to problem.
4. Visualization: Intensify desire for solution
by visualizing it’s benefits.
5. Action: Urge audience to take action in support of solution. 18 18 18 18

20. Monroe’s Motivated Sequence
Have you ever felt unsafe walking home from the library on a dark evening?
College students face many crime issues.
Enrolling in a self-defense course is one way we can help.
After taking a self-defense class, you will be much better able to deal with an emergency situation.
I encourage you to enroll in a self-defense class.

21. Why Use Monroe’s Sequence?
Organizational pattern
Develops a sense of need or want in the audience
Offers satisfaction for that need/want
Gets the audience excited/enthused about the advantages of that solution

22. Need vs. Want Need = necessity
fills a significant, life impacting void
Want = desire for something we would like to have
Determine whether your topic addresses a need or want so as not to mislead the audience

23. Attention Goal: to get the audience to listen
Use attention getting devices to gain interest and ease the audience into the topic
Do not offer your solution during this step
Relate the attention directly to the audience.

24. Need
Goal: to get the audience to feel a need or want (audience should agree)
Step 1: Statement
Step 2: Illustration
Step 3: Ramification
Step 4: Pointing
Show the problem exists, it is a significant problem, and it won’t go away by itself

25. Satisfaction Goal: to tell audience how to fill need or want
Step 1: Statement
Step 2: Explanation
Step 3: Theoretical Demonstration
Step 4: Reference to Practical Experience
Step 5: Meeting Objections
Solutions can be specific or general

26. Visualization
Goal: to get the audience to see the benefits of the solution
Option A: The Positive Method
Option B: The Negative Method
Option C: The Contrast Method
Tell the audience what will happen if they don’t do something about the problem.

27. Call for Action Goal: to get the audience to take action Brief
Powerful
Well worded
End on a strong note
Offer alternatives to your audience that they can do personally to help solve the problem

28. Things to watch out for…
Similarities in steps.
Do not skip a step
Take time to build the need.
Use clear statements at the beginning of each step.
Solution really does meet the need.
Workability