Social Media Social media Use as many platforms as possible! Be sure to use your own accounts and your organizations account, if you have one. Always include your campaign link and a clear call to action. Facebook Make sure the post is set to public so everyone has the opportunity to see it and share! Keep it short and to the point. It’s also best to include a photo or video with your post to capture people’s attention and promote sharing. Speaking of sharing! Don’t just ask for gifts to your campaign. Be sure you’re asking people to share as well! Include the link to your campaign near the top of your post so potential donors don’t have to click on “see more” to access the link. Create a calendar event. Change your profile picture and/or banner image to draw attention to your initiative. Best sizes for banner images: Facebook 828 x 315; Twitter 1500 x 1500 Twitter Keep your text super short, but pack some punch to direct people to your campaign page – make it clever! Use active verbs to promote giving such as “help,” “reach,” “give,” “succeed,” etc. Tag people and organizations Links have been shown to be retweeted 86% more often than those without. LinkedIn Make posts that display impact or results. Instagram Post donor-centric photos and videos Tags of places, university icons, employees, alumni, etc. Snapchat Always include a swipe up link to your Let’s Grow State crowdfunding page Use photos and video to tell your story Thank your donors Social media plays a large role in your campaign. Make sure you are posting on your personal accounts as well as your organizations/teams/groups account You’ll want to keep everyone informed of who is posting what, where, and when – so know the messaging, pictures, and other forms of communication everyone is using that way all messaging remains consistent. Also use as many platforms as possible – so use your facebook, twitter, Instagram, linkedin, and potentially even snapchat You may want to change your profile and cover photos to create a brand and awareness around your campaign – if you look at the giving Tuesday images – we created these overlays on a site called twibbon.com, which is a great resource Even though social media is important, you don’t want to leave out actually picking up the phone and calling people or sending a text message

Social Media FACEBOOK TWITTER INSTAGRAM LINKEDIN Monday, Wednesday – Friday, noon – 3:00 p.m. Saturday & Sunday noon – 1:00 p.m. TWITTER Monday – Friday, noon – 5:00 p.m. INSTAGRAM Monday – Friday, 11:00 a.m. – 6:00 p.m. LINKEDIN Work week Avoid 10 p.m. – 6 a.m. These are some of the suggested times of when to post vs when not to post according to platform and the commonly used or not used hours

Social Media HOW OFTEN TO POST POST LENGTH In addition these are suggestions as to how often to post on each platform as well as the suggested text lengths for optimal view and response rates

Social Media FACEBOOK What to post: Calendar events (tag friends and potential donors) Highlight call to action and campaign link at the top of every post (the first thing a potential donor sees) Videos and photos should accompany posts whenever possible Links to your other pages “Why” posts (ex. videos on why your program is important) Posts that feature tags of other pages or users Personal, simple, informal, and fun content Your key hashtag(s) When posting on Facebook you may want to create a calendar event in order to notify friends and potential donors each time you make a new post – it may also be a way to engage conversation around your initiative Make sure you include your campaign link toward the top of your posts and ask people to give – that way they know what you want and don’t have to go searching for the link to get there People are more inclined to look at posts with photos, so try to include one when possible to go with your post Make it personal and fun to draw interest

Social Media TWITTER What to post: Your key hashtag(s) Links are retweeted 86 percent more often Quotes (especially image- based quotes) Concise and impactful content Thank-you tweets Emojis Create a hashtag around your initiative and be sure to use it Make your post concise while also delivering meaning An idea may be to post thank you tweets to those who have given to your campaign that you know are on Twitter

Social Media INSTAGRAM What to post: Donor-centric photos and videos Tags of places, university icons, employees, alumni, etc. Your key hashtag(s) Use photos to engage potential donors – make it captivating and appealing – tell your story Include hashtags and tags of places, university icons, employees, alumni, etc.

Social Media LINKEDIN What to post: Informative news Posts that display impact or results Mentions of events or meetings Documents (like flyers, online brochures, infographics, etc.) Links to articles or websites Be informative and professional Create posts the show impact or results of what you do Also be sure to include the link to your campaign page