Memory The persistence of learning over time through the storage and retrieval of information.

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Memory The persistence of learning over time through the storage and retrieval of information.
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Memory The persistence of learning over time through the storage and retrieval of information.

Recall Versus Recognition you must retrieve the information from your memory fill-in-the blank or essay tests you must identify the target from possible targets multiple-choice tests

The Memory Process Three step process…. Encoding: The processing of information into the memory system. Storage: The retention of encoded material over time. Retrieval: The process of getting the information out of memory storage.

Three Box Model of Memory

Sensory Memory A split second holding tank for ALL sensory information. Sperling’s research on Iconic Memory Echoic Memory

Short Term Memory The stuff we encode from the sensory goes to STM. Events are encoded visually, acoustically or semantically. Holds about 7 (plus or minus 2) items for about 20 seconds. We recall digits better than letters. Short Term Memory Activity

Long Term Memory Unlimited storehouse of information. Explicit (declarative) memories Implicit (non-declarative) memories

Explicit Memories Episodic Memories Semantic Memories

Implicit Memories Procedural Memories Conditioned Memories

Encoding Exercise The Ways we can encode… Visual Encoding: the encoding of picture images. Acoustic Encoding: the encoding of sound, especially the sounds of words. Semantic Encoding: the encoding of meaning.

The Context Matters!!! Flashbulb Memories Mood Congruent Memory State Dependent Memory

Constructive Memory Memories are not always what they seem. Elizabeth Loftus A constructed memory is a created memory. Misinformation effect

Forgetting Getting a new bus number and forgetting old bus number. Retroactive Interference: new information blocks out old information. Proactive Interference: old information blocks out new information. Calling your new girlfriend by old girlfriends name.

Storing Memories Long Term-Potentiation long-lasting enhancement in signal transmission between two neurons that results from stimulating them synchronously. In other words…they learn to fire together and get better at it…creating a memory.

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