ETHOS, PATHOS, LOGOS.

Slides:



Advertisements
Similar presentations
AD REMIX - SAMPLE By Mr. Parker. Original Ad 1. Describe the original ad layout (text and images). 2. Name the product/service being advertised. 3. Explain.
Advertisements

Rhetorical Analysis TRAVAE DAVIS. Video 
Argument: Ethos, Pathos, Logos
Warm-Up View the commercial:
What appeals to readers as you are writing a persuasive piece?
LOGO QUIZ. Name that Logo! Logos Do you wear any clothes with Logos on them? Why or why not? In your opinion, which clothing logo is the best/worst?
The Art of Rhetoric: Persuasive Techniques in Advertising
Advertising Baby Visual Rhetoric Maggie Taylor. This advertisement was created in the early 2000s The Artist/Creator is unknown Advertising Baby is the.
Persuasive Techniques in Advertising
The Art of Rhetoric: Persuasive Techniques in Advertising
Strategies to Look for in Persuasion Ethos (authority) Pathos (emotions or values) Logos (statistics, facts, proof) Cause and Effect (if this occurs…then.
November 6, 2013  BTEOClass, students will be able to define, identify, and analyze the effectiveness of persuasion elements (ethos, pathos, logos), and.
Pathos/Logos/Ethos.
Rhetorical Appeals. Pathos: an appeal to emotion.
MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.
PERSUASIVE TECHNIQUES. THE 3 FORMS OF PERSUASION Persuasion has been around as long as mankind has existed. The ancient philosopher, Aristotle, had the.
Persuasive Appeals How do we persuade people to agree to, believe in, or buy what we want them to?
Persuasive Appeals How do we persuade people to agree to, believe in, or buy what we want them to?
By:Y Smith It Shouldn’t Be Any Less Disturbing When it’s a girl !
Visual Rhetoric C Jones.
Persuasive Rhetorical Appeals in Advertising. An appeal to emotion  An advertisement using PATHOS will attempt to evoke...
What appeal are advertisers using to get you to buy their product?
The Art of Persuasion. What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree.
Method for persuasion  Listen closely to the following videos. Fill in pertinent information on your notes. 
 In your own words, define persuasion?  What are some real-world situations where persuasion is important?  List some techniques you’ve used (or seen.
NIKE COMMUNICATION AND MEDIA CORE OPTION IB LANGUAGE B SL.
Spooky, Scary but Educational lesson
1.04- Licensing 1. OBJECTIVES Obj. A - Explain the purpose of licensing in sport/event marketing. Obj. B Explain the benefits and risks of licensing.
Techniques in advertising
Bellwork: Ethos/Logos/Pathos?
Vocabulary Examples Week 1. Anaphora William Wordsworth in “Tintern Abbey”: “Five years have passed; Five summers, with the length of Five long winters!
Persuading Writing a persuasive letter.
EVALUATING RHETORICAL APPEAL We will learn and analyze the use of ETHOS PATHOS AND LOGOS in Rhetorical Appeal in order to prepare our argumentative essays.
Types of Advertising Appeals Celebrity Appeal: A famous person appears on behalf of the product. Celebrity Appeal: A famous person appears on behalf of.
Ethos, Pathos, Logos Photo Essay Persuasion. Advertisements.
Where do you encounter advertising? Which types of advertisements stick in your head? What makes these advertisements memorable? Do you think advertisements.
Do Now: Intro to Advertising
P ERSUASION. A RGUMENTS The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The.
Marketing- Sept. 8, 2014 Persuasive Techniques in Advertising.
P ERSUASIVE T ECHNIQUES. W HAT ’ S THE S TANDARD ? ELA9LSV2 The student formulates reasoned judgments about written and oral communication in various.
Aristotle’s Appeals A triad of persuasion….
Persuasion.
Persuasive Strategies
What appeals to readers as you are writing a persuasive piece?
Persuasive Techniques
Persuading Writing a persuasive letter.
What appeals to readers as you are writing a persuasive piece?
4/8 Persuasive Writing.
Three Persuasive Techniques in Advertising
No Warm-up, No bells. Be ready at the start of class!
Today’s goals Introduce advertisement mirror and window effect
1-Product or Service Slide #1:
Rhetorical Devices Ethos, Pathos, Logos.
Watch William Wallace’s Speech:
Warm-Up: Create this graphic organizer.
Persuasive Techniques
Reminders Rhetorical Appeals Quiz – tomorrow
Persuasive Techniques
How and why we buy into things
What appeals to readers as you are writing a persuasive piece?
Bellwork: Ethos/Logos/Pathos?
Draw this diagram in your notes section
Agenda IR Rhetoric Practice w/Nike Ads OMAM
Introduction to Rhetoric
AP English Language McAuliffe
Tuesday, Dec. 4th Passer-Backer Established Vocabulary Pre-Test
Persuasive Appeals in Advertising
Persuasive Techniques in Advertising: Ethos, Pathos, & Logos
Ads and Appeals Watch each of the following ads and determine which type of appeal is being used, as well as any other persuasive techniques.
Ethos, Pathos, Logos.
Presentation transcript:

ETHOS, PATHOS, LOGOS

Rhetorical Devices, Ethos, Pathos, Logos Video Clip: https://youtu.be/LwOTGeRwQqY

http://youtu.be/LwOTGeRwQqY

Tiger Woods endorses Nike. ETHOS, PATHOS or LOGOS??? ADVERTISEMENT A child is shown covered in bug bites after using an inferior bug spray. Tiger Woods endorses Nike. Sprite Zero is 100% sugar-free. A 32-oz. bottle of Tide holds enough to wash 32 loads. A commercial shows an image of a happy couple riding in a Corvette. Cardiologists recommend Ecotrin more than any other brand of aspirin. Advil Liqui-Gels provide up to 8 hours of continuous pain relief. Miley Cyrus appears in Oreo advertisements. A magazine ad shows people smiling while smoking cigarettes.