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Warm-Up View the commercial:

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1 Warm-Up View the commercial:
Journal: What makes this a good commercial? Why does it appeal to us? Do you believe in what it is advertising? If so, why? What did they do to make you believe? If not, why not…?

2 What is a Persuasive Appeal?
Something you use to make your audience believe you or your product, feel the way you want them to feel, or hold a certain attitude

3 Persuasive Appeals Appeal to ETHOS Appeal to PATHOS Appeal to LOGOS

4 ETHOS Trust Authority Credibility Good character Good motives
Someone well-known Someone experienced

5 Pathos Emotions Sensory details Emotional language Images Happiness
Sadness Anger Pride Guilt Etc. Sensory details Emotional language Images

6 Logos Logic Facts Statistics Evidence Expert Testimony Definitions
Witness Statements

7 Geico Commercial http://www.youtube.com/watch?v=kWBhP0EQ1lA
What is the appeal?

8 Nike Commercial http://www.youtube.com/watch?v=RERnwAEkd04
What is the appeal?

9 Animal Fund Commercial
What is the appeal?

10 Orkin Commercial http://www.youtube.com/watch?v=QQ-JQ_bc9ag
What is the appeal?

11 Doritos Commercial http://www.youtube.com/watch?v=HY4L1ihRkaY
What is the appeal?

12 Persuasive Appeals Based on what you have seen, which persuasive appeal would you say is most effective? Why? Cite at least two specific examples to prove your point.

13 Activity Using the magazines available, find 3 different print ads that you like: one for ethos, one for pathos, one for logos. Create a poster for each of these ads, labeling the persuasive appeal AND explaining why it is that appeal. Ex.: This toothpaste ad is an example of LOGOS because it uses the fact that 93% of dentists recommend it, and 90% of those who use this toothpaste report fewer cavities and whiter teeth.

14 CLOSING Write yourself a reminder for Monday. What do you need to remember?


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