1. AP English Language McAuliffe
Visual Rhetoric
AP English Language
McAuliffe

2. ACTIVITY – Rhetorical Triangle Review: Commercial Analysis
Subject
Audience
Speaker
Purpose
Ethos
Logos
Pathos
Watch the commercials and for each complete the chart.
When viewing an advertisement we ask ourselves:
* What is the ad doing?
* How is it doing it?
* Is it effective?
Evian Water Commercial
New Zealand Breast Cancer Foundation

3. Homework
Pick one of the two commercials (Evian/ Breast Cancer) and in a well-written response, analyze how effective the advertisement is for its intended audience.
Up Next: Visual Rhetoric and Political Cartoons (Wed. – Fri).