INGVAR KAMPRAD ELMTARYD AGUNNARYD

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Presentation transcript:

INGVAR KAMPRAD ELMTARYD AGUNNARYD

INGVAR KAMPRAD ELMTARYD AGUNNARYD

Background of IKEA INGVAR KAMPRAD – Name of the founder References :- Wikipedia,IKEA. https://en.wikipedia.org/wiki/IKEA Background of IKEA INGVAR KAMPRAD – Name of the founder ELMTARYD – Farm where he grew up AGUNNARYD – Founder’s hometown in Sweden

Mission & Vision VISION References :- Wikipedia,IKEA. https://en.wikipedia.org/wiki/IKEA www.ikea.com Mission & Vision VISION To create a better everyday life for the many people MISSION To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them

Management President & CEO : Mikael Ohlsson Corporate Communications : Helen Duphorn Human Resources : Petra Hesser Head of Staff : Alistair Davidson IKEA Industry : Leif Hultman Sustainability : Steve Howard Retail : Martin Hansson

Strength Unique and modern design products for Home furnishing. Low and affordable product price. IKEA’s outlets Interior Design concept imposing the best feel-like-home & family-friendly shopping environment. Different home ideas; from home decoration ideas to organizing tips to inspirations.

Weaknesses Low number of stores Limitation of online shopping References :- IKEA strategic case study & analysis, Osama Albarrak Weaknesses Low number of stores Limitation of online shopping Limitation of design software Furniture not built to last a lifetime

Opportunity (potentials) Expansion to developing countries Expansion to growing grocery market Selling Point : Sustainability – from material sourcing up to finished product and the whole supply chain management

Threats Recession – higher oil, electricity & operating costs References :- IKEA Solutions for Weakness & Threats UKessays IKEA Strategies Issues Solutions UKessays Threats Recession – higher oil, electricity & operating costs Lower standard of salary causing reduced by power of consumers Competitors – cheaper knock-off products widely available (i.e. made in China)

Solutions EFFICENCY SUSTAINABILITY

ANY QUESTIONS?

THANK YOU