1. IKEA “ How Swede It Is...”

2. The Beginning IKEA: Ingvar, Kamprad, Elmtaryd, Agunnaryd Catalogue Sales Furniture Added to IKEA product Line 1st Store: Almhult, Sweden “ Well designed affordable quality furniture to the many people.”

3. The Current IKEA z229 Stores z33 Countries z$15.425 B US Dollars z90,000 Employees

4. THE IKEA EXPERIENCE z Warehouse Stores Designed for Optimal Traffic Flow z Flat Packs z Self Assembly z IKEA Restaurants z Smaland: Children's Area

5. STRENGHTS zRecognition zCatalogue & Internet zSelf Service zAdvertising

6. Weaknesses zCustomer Relations zCommunity Impact zPoor PR

7. Opportunities zContinued Expansion zNew Audiences zCustomer and Community Relations

8. THREATS zRetail Competition zNew Leadership zReputation Management

9. Recommendations zContinued Expansion with Further Research zIngvar Kamprad as Company Figure, not decision maker zActive Approach to Community Relations zStaffing Schedules zCatalogue Stores

10. Questions & Discussion