1. STARBUCKS 9331337 姚嘉寧 9331337 姚嘉寧 9331376 吳幸儒 9331373 曾琬琇

2. Background  Began in 1971  First Store – in Seattle  The Branches Stores All Over The World

3. Starbucks In Taiwan  Began in 1998  The First Store in Taiwan – In Tien Mu, Taipei City  The Branches Stores in Taiwan

4. Products of Starbucks  Fresh Brewed Coffee  Italian – Style Espresso Beverages  Coffee Related Accessories & Equipment  Coffee Alternatives

5. The Inside Management of Starbucks  Plan  Organization  More than 4P?!

6. Plan Vision Howard Schultz ’ s Coffee Dream Mission The Company's objective is to establish Starbucks as the most recognized and respected brand in the world. Strategic Supply joy and great working environment. Treat all the workers with respect. Bean Stock Operation Bean Stock

7. Organization

8. More than 4P?!  price  place  promotion  product  passion  personal  people

9. Price The Luxury which can be afforded easily

11. Promotion  The pleasant atmosphere  Try for free  Creative and elaborate cookies and goods  High quality and reputation

12. Place  “ The Third Place ” a place between home and a place between home and workplace workplace  Convenient downtown-in order to make people get there easily

13. Product  The Best Coffee Beans  The Freshest

14. Passion  Pour all your heart into the cups!  Good interaction between employees

15. Personal  Personal Right  Personal Feelings

16. People  Friendly and kind service  Always wearing smile

17. The Marketing and Strategy  Coffee for Starbucks  Decoration and Location  Business Serving

18. Coffee for Starbucks  Purchase 1 Latin America 2 The Pacific 3 Africa and Arabia

19. Quality 1 Aroma 2 Acidity 3 Body 4 Flavor

20. Decoration and Location 1. Decoration 2 Location

21. Business Serving  For Employee 1. Relationship 2 Don ’ t force their worker  For Customer

22. Analysis and Suggestion  SWOT Analysis  Suggestion of Future Development

23. Strengths  STARBUCKS is a multinational corporation.  It has a consummate manage system.  The clerks are considerate and patient.  STARBUCKS has regular and loyal consumers.  The environment is comfortable and elegant.

24. Weaknesses  The options on the menu are not many to choose.  The price is still higher than others.  The consuming customer group is limited.  STARBUCKS is joint venture, not franchise organization.  Most people still have meals in fast food restaurants.

25. Opportunities  Provide coffee coupons.  Open more shops and branches.  There are still lots of potential consumers need to discover.  Provide more product options.

26. Threats  The coffee beans are all imported. The cost may be higher and unstable.  Each country has a different government policy.  There are lots of big competitors in Taiwan.  The tastes and flavors may not meat everyone.

27. Suggestions (I)  Make its shops with more diversification and characteristics.  Find cooperate partners.  Try to stabilize the supply of materials.

28. Suggestions (II)  Narrowing the spatial differences of countries.  Focus more on the environmental protection.  Develop and provide more products.

29. Conclusion  Why STARBUCKS is so successful in Taiwan, even the whole world?  They have good management, strategies, and marketing.  STARBUCKS could definitely be all corporations ’ model.

30. Thanks for Your Attention