1. Martina Rucco Pittaccio CS110 Professor Scaramastra Final project IKEA HISTORY AND BUSINESS STRATEGY

2. INDEX Introduction & History IKEA’s Layout Company Analysis - S.W.O.T Industry Analysis IKEA’S Competitors 1.USAUSA 2.CHINACHINA 3.FRANCEFRANCE Environmental Awareness

3. HISTORY OF IKEA 1943 IKEA was founded by Ingvar Kamprad 1951 The first catalog was published 1958 The first IKEA store opens in Sweden 1963 IKEA arrived in Europe 1985 IKEA arrived in USA 1990 The first environment al policy 1997 IKEA website & Children’s IKEA 1998 IKEA arrived in China 2001 IKEA rail 2002/2006 IKEA increased 50% of sales 2007/2009 IKEA riched1000000 custumers 2010/2014 IKEA hired 20.000 people

4. INTRODUCTION AND CURIOSITIES Acronym- I (Ingvar)-Founder’s first name K (Kamprad)-Founder’s last name E (Elmtaryd)-Farm where he grew up A (Agunnaryd)-Home village Logo- Blue & Yellow; The colors of Swedish National Flag.

5. COMPANY ANALYSIS- S.W.O.T. Strengths Strong brand recognition Various operations Established Vertical integration Product differentiation Weaknesses Dependency on Europe Dependency on Europe (Number of shops in Europe) (Number of shops in Europe) Recalls on IKEA products Recalls on IKEA products

6. S.W.O.T. Opportunities 1. Online retail shopping 2. Expansion 3. Electrical market Threats 1. Competition 2. Increases in steel prices 4. Swedish food market

7. INDUSTRY ANALYSIS Balance sheet of 2013/4 – approximately increase of 13% Future trends: - Internet vs. Stores - TV monitor Global issues: - Furniture Stores take too much space - Products’ Names

8. IKEA’S COMPETITORS o U.S. Competitor: Euromarket Design, Crate and Barrel o France Competitor: Conforama o China Competitor: Qingdao BOFA Furniture Company Limited

9. IKEA IKEA IN UNITED STATES 1.34 current IKEA locations 2.Adding additional 3 locations soon 3.Original IKEA in Philadelphia in 1985 4.On Fortune 100 Best Companies to Work For IKEA SHOPS IN USA

10. IKEA in China 4 stores Consumers Price Services Materials Competitors B&Q HomeDepot Illinois

11. IKEA IN FRANCE I.IKEA: a fashion brand II.A unique experience III.Convenient services For more info click here Begin With IKEA Commercial

12. ENVIRONMENTAL AWARENESS LED Lighting Energy-saving appliances Water-saving Taps  IKEA and WWF IKEA and WWF  IKEA Soft Toy Campaign  Charging for plastic bags