2.  My business  What I do  My unique selling point

3.  Mission Statement: To provide our customers with a high standard of products, ranging in prices to suit all. Our customers will be offered a range of unique pieces of photographic art to inspire them in their quest of photography, alongside all the equipment they will need to capture those special moments, be it in a professional or personal way.

4.  What ownership my business has  Why this type of ownership over others?

5.  Aim 1: To make a profit  Objective 1: To review 5-10 wholesalers throughout the year to ensure that they have product quality assurance and are providing products at the best price. By the end of august 2012 be buying products from the best wholesalers that have been reviewed.  Objective 2: To review our product pricing once every two months for the next year to ensure that we are making maximum profit from our products.

6.  Aim 2:  Objective 1:  Objective 2:

7.  Strengths  Weaknesses  Opportunities  Threats

8.  Stakeholders within my business  How I will be keeping my stakeholders happy.

9.  Types of Research I carried out  Marketing mix

10.  My location and why  My customer research  Competitors locations

11.  What are my products  Customer research  Competitor research

12.  Pricing strategies  Competitor research

13.  Customer Research  Market Research  My promotion methods

14.  Who is my target market  Why

15.  Physical Resources  Human Resources  Financial Resources

16.  Methods of measuring quality  How I will measure quality and why

17.  What legislations I will need to be aware of  Why these legislations are important to my business

18.  What Financial planning I have done  Why this is important to the business

23.  Using ICT within a business  How it will effect my business

24.  What software packages will I be using  Why

25.  Legal and corporate issues related to ICT