1. FURNITURE NEW EUROPEAN SKILLS 2020
MULTIPLIER EVENT, BRUSSELS (BELGIUM) – 27 january 2016
ES01-KA

2. Defining scenarios for the future
Report of intellectual output O2, Activity O1

3. objectiveS
To define possible scenarios for furniture companies in 2020 To understand the current situation of furniture industry in partner countries To identify Strengths, Weaknesses, Opportunities and Threats in furniture industry To identify furniture new european skills for 2020

4. Defining scenarios for the future
CURRENT GLOBALISATION PHENOMENA
Trade liberalization in emerging countries
China as world power (e.g. producing furniture)
Evolution of consumer demand
Changes in the distribution of products and services
Intensive use of new technologies (digital age)
Intensification of flexible life styles (mobility, families, houses)

5. GLOBALISATION EFFECTS IN FURNITURE SECTOR
Appearing of integrated production systems
Growing role of Transnational Corporations (TNC’s)
Lower costs of production are demanded
Global demand of products highly differentiated
Global investments (global economy)
New technological possibilities
Critical factors: production costs, environmental issues and energy efficiency
Increase of production in emerging countries
Continuous reinvestments as a critical factor of competitiveness (furniture sector is based on family business)

6. Possible scenarios for furniture sector
RETAIL BRAND SCENARIO
Key-words: Large chains of distribution, immigration, one-person households, stagnation of wages and consumption, low production costs.
LOW CONSUPTION SCENARIO
Key-words: ageing of the population, stagnation of jobs and wages, low rotation of products, low costs countries as leaders, sustainability is not priority.
SMART SOLUTIONS
Key words: rejuvenation of the population, full employment, use of ICT, flexible and intelligent homes, multi-use spaces.

7. FUNES scenario for furniture sector
POPULATION AND SOCIETY
RAW MATERIAL AND PRODUCTION
PRODUCTS, TRENDS FOR LIVING, ENVIRONMENT AND TECHNOLOGIES
CONSUMER INTERACTION BEHAVIOR

8. FUNES scenario for furniture sector
POPULATION AND SOCIETY
RAW MATERIAL AND PRODUCTION
PRODUCTS, TRENDS FOR LIVING AND TECHNOLOGIES
CONSUMER INTERACTION BEHAVIOR
Ageing of population
Increased costs of raw materials
Eco-consumption (Alternative and renewable materials)
Innovative consumer (design his own furniture)
Difficulties creating young households
Competitiveness of countries with low costs production
Sustainable and interactive technology
Purchase of furniture using multiple channels
Stagnation in consumption
Demand for products highly differentiated
Smart houses (domotics)
Increasing of online sales
Stagnation of jobs and salaries
Flexible and advanced lifestyles
Use of ICT technologies
Purchase based on lowest price
Environment, health and wellness
Flexible houses

9. FUNES scenario for furniture NEW SKILLS
CONCLUSION
Times of big challenges for industry and workers
Globalization phenomena brings more flexibility and more unpredictability for markets and for consumption
Demographic factors are crucial (ageing, new families, immigration, new homes, new public spaces)
Is it Furniture Sector prepared for this?

10. FUNES scenario for furniture NEW skills

11. THANK YOU VERY MUCH!