Implementing the Salon Program NEW & Improved! Implementing the Salon Program Presented By Shar Lewis Vice President of Marketing & Club Reduce Consultant

What is the Salon Program? The Salon Program is an easy way for you to partner with local salons and hair stylists to generate new leads and make more money.

Your Objective Your objective is to get local hairstylists to participate in the Salon Program by selling Body Wrap Certificates to their clients at a discounted price, requiring them to attend the FREE Energy and Weight Loss Class (seminar) and One-on-One Evaluation before redeeming their Certificate for the service. This provides you with the opportunity to speak with these potential patients and close programs with them to begin their journey to look great, feel great, become healthy, and lose weight!

Gather Salon/Stylist Leads Create a list of local salons and stylists by going to Google or any other search engine and searching within a 5-10 mile radius of your clinic. Purchase a mailing list of salons and stylists with salon name, address, contact name, and phone number through InfoUSA.com or any other list service to create your Salon Lead list. Purchase an email list of the same (above #2).

Gather Salon/Stylist Leads Sample List Sample List… Each will be slightly different depending on what parameters you requested in the list or chose to gather.

Here’s How it Works

Personally Visit Each Salon Personally VISIT each Salon by dropping by and explaining the program to them. Take a small gift bag for them and include a Body Wrap Gift Certificate for them to try, along with a sample Shake, Berry Greens and/or Cardio drink mix and an apple, orange, or healthy snack inside. Be sure to have the Acrylic Sign Holder with the Salon Program Flyer in it along with 20 Body Wrap Certificate/Brochures to leave with them to display at their stylist booth.

Explain How Easy the Program Is Explain to them how easy the program is and how they can make $500 - $2500 every month with: No obligation No cost to them No additional work No high pressure selling And…They keep 100% of the money!

Tell them How it Works We give the Stylist Body Wrap Certificates for FREE along with a beautiful display. These are good for a full-body detoxification wrap in our clinic ($85 Value). This is NOT a take-home wrap. This is an hour long SPA service in our Wellness Clinic. Stylists sell them to their clients. You can sell them for any amount you would like. Most stylists sell these wraps to their clients for $25, although some range anywhere from $15-50. Stylists keep 100% of the sales. Yep, that’s right! No matter what you sell the body wraps for, you get to keep EVERYTHING you make. No splitting anything with us. It’s a WIN-WIN-WIN! You win because you are bringing extra income. Your clients win because they are getting a fabulous spa treatment at a VERY discounted price. And we win because we are getting traffic into our clinic!

$$$ Show Them the Money $$$

What to do When they Say YES! Get their business card for contact information and tracking Give them the Salon Program Acrylic Display with Certificates/Brochures Give them the Income and Tracking Log to use Give them the Body Wrap Certificate SCRIPT to help them learn what to say to their clients Give them the Gift Bag and Schedule a Time for them to come to the Energy and Weight Loss Class (seminar) to experience the process for themselves and redeem their body wrap service Give them your business card so they can call you when they need more Body Wrap Certificates/Brochures Tell them you will follow up in 2 weeks to see how it is going and answer any questions.

Income and Tracking Log for Stylists This Income and Tracking Log is optional for their use should the stylist want to track their sales. We recommend they do use it just so they can see each month how much money they actually made off of selling the Body Wrap Certificates.

Script for Stylists to Use to Sell Body Wrap Certificates to Clients This Sales Script is optional but is provided for their use should the stylist feel uncomfortable and not know what to say about the wraps, your clinic or how to bring it up with clients. We recommend they become very familiar with the verbiage on the Certificate/Brochure as well.

Other Ways to Market to Your Salon Leads Mail a Postcard This postcard can be personalized with your clinic information and marketing phone number for them to call for more information. If you use the postcard we recommend doing a 3-series drop and mailing the same postcard 3 times, 3 weeks in a row. Your marketing coordinator will call to follow up one week after each drop.

Other Ways to Market to Your Salon Leads Send an EMAIL This EMAIL can be personalized with your clinic information and marketing phone number for them to call for more information. If you use the EMAIL we recommend doing a 3-series distribution and sending the same EMAIL 3 times, 3 weeks in a row. Your Marketing Coordinator will call to follow up one week after each distribution.

Other Ways to Market to Your Salon Leads Send POSTCARD and EMAIL and VISIT Personally For even GREATER RESULTS send both the postcard and the email together, 3 weeks in a row, and have your marketing coordinator follow up with a phone call every week after they are sent. Then if your marketing coordinator has the time make the personal visit with the Gift Bag and all materials.

Salon Program LANDING PAGE Coming Soon! Under Construction By the Club Reduce SUMMIT in November this LANDING PAGE will be complete and you will be able to send stylists directly to your site where they will see a brief video about how the Salon Program works and answer all the questions they could possibly have about the program. In addition you are able to capture their information and have your marketing coordinator follow up immediately.

You MUST Use Your Marketing Tickler System to Track your Salon Leads To ensure your Salon Program success it must be MANDATORY that your Marketing Coordinator track your Salon leads in their Marketing Tickler System. Fill out a Potential Patient Lead (PPL) Sheet for each Salon/Stylist and work the system with the PPL Follow Up Sheet in your Marketing Tickler System Binder the same way you do with every other lead. *Next months marketing webinar will be on the Tickler Systems

Have your Marketing Coordinator Use this SCRIPT when Cold Calling for the Salon Program Use this script when calling to follow up on Salon Program Leads. Your Marketing Coordinator should be PASSIONATE about your program and you should be able to hear that passion in their voice when they are making calls. They must follow the script and build a relationship with each Salon lead.

NEW Salon Program Materials Salon Program Sign to go in Acrylic Sign Holder at the Stylists Station There are two color schemes for you to choose from. One is purple and teal and the other is more neutral tones. Each sign comes designed to hold brochures on the right or left side.

NEW Salon Program Materials Salon Program Certificate/Brochure to go in Acrylic Sign Holder Note: The brochure IS the gift certificate. There are two color schemes for you to choose from with the certificate/brochure as well as pictured above. One is purple and teal and the other is more neutral tones. Each Certificate/Brochure can be personalized with your clinic information and marketing phone number.

Remember… The Salon Program is only as good as the person working the leads. If you start with a list of 50 salons/stylists, get 20 of them to participate in the program, and receive 10 new leads a month… it is a success! Remember this campaign is harvesting NOT hunting. However it CAN generate significant REVENUE for your clinic if managed properly.

Summary The Salon Program is an easy way for you to partner with local salons and hair stylists to generate new leads. Your objective is to get local hairstylists to participate in the Salon Program by selling Body Wrap Certificates to their clients at a discounted price, requiring them to attend the FREE Energy and Weight Loss Class (seminar) and One-on-One Evaluation before redeeming their Certificate for the service. This provides you with the opportunity to speak with these potential patients and close programs with them. Gather Salon/Stylist Leads – Make a LIST Personally Visit Each Salon Explain How Easy the Program Is Tell them How it Works Show Them the Money What to do When they Say YES! (Get their business card for contact information and tracking, Give them the Salon Program Acrylic Display with Certificates/Brochures, Give them the Income and Tracking Log to use, Give them the Body Wrap Certificate SCRIPT to help them learn what to say to their clients, Give them the Gift Bag and schedule a time for them to come to the Energy and Weight Loss Class (seminar) to experience it for themselves, Give them your business card so they can call you when they need more Body Wrap Certificates/Brochures, Tell them you will follow up in 2 weeks to see how it is going and answer any questions.) Income and Tracking Log for Stylists Script for Stylists to Use to Sell Body Wrap Certificates to Clients Other Ways to Market to Your Salon Leads – POSTCARDS Other Ways to Market to Your Salon Leads – EMAIL POSTCARD, EMAIL and PERSONAL VISIT Coming Soon! NEW Salon Program LANDING PAGE Must use Marketing Tickler System to manage Salon Leads Use Salon Program Cold Calling marketing script NEW Salon Program marketing materials – SIGN, CERTIFICATE/BROCHURE, POSTCARD, EMAIL

Club Reduce Consulting If you want to DOUBLE, TRIPLE, or even QUADRUPLE your Club Reduce REVENUE call me! I will come directly to your office to personally work with you and your team to train, implement systems, and create a marketing strategy tailored to where your business is now and where you want it to be. Give me just 2 days and I will make you a lean, mean, well-oiled, money-making machine! Call me at 801.917.0900 or visit www.ClubReduceConsulting.com to get the ball rolling.

Thank You! Shar Lewis You CAN do this! Thank you for taking time today to join us on this webinar. You CAN do this! Shar Lewis Vice President Marketing & Business Development 801.917.0900 (cell) shar@clubreduce.com www.ClubReduceConsulting.com