Persuasion The process of creating, reinforcing, or changing people's beliefs or actions.

Degrees of Persuasion Strongly Opposed Moderately Opposed Slightly Opposed Neutral Slightly in Favor Moderately in Favor Strongly in Favor Persuasion involves any movement by a listener from left to right

Monroe’s Motivated Sequence A five-step sequence designed especially for organizing persuasive speeches that seek immediate action.

Monroe’s Motivated Sequence Attention: Gain the attention of the audience – use introduction strategies/ state product name Need: Show the need for change – what problems do we have without your product? Satisfaction: Provide a solution to the need – How will your product solve these problems?

Monroe’s Motivated Sequence Intensify desire for the solution by visualizing its benefits – Also include a visualization of what the situation would be like if the action is not taken. Show us what the product does/how it works/explain its features Visualization: Action: Urge the audience to take action in support of the solution– Where to buy/Contact information/Cost/ Deals

Monroe’s Motivated Sequence Conclusion Don’t forget to add an overall conclusion to the speech. Product name/repeat contact information/slogan

Let’s See Some Examples http://www.nbc.com/saturday-night-live/video/anti-depressant-for-obama/n43343/ http://www.nbc.com/saturday-night-live/video/clips/gas-right/1056586/

Your Turn – Day 1 Find a partner – 30 seconds Brainstorm a product – 2 minutes Choose the topic – 1 minute Use the outline to plan your M.M. Sequence to persuade us to buy the product

Your Turn – Day 2 Visual Aids – Do’s and Don’ts Finish your M.M. Sequence outline Discuss what you will do for the visual aid – PP? Actual product? Poster? Plan and practice – Who will present what? Prepare Note Cards

Your Turn – Day 3 Computer Lab Time Informative Self Evaluation – 10 minutes – Due December 3 Complete your visual aid – Save to Flash Drive Complete your outline Practice out loud ALL speeches due tomorrow