1. Speeches to Persuade: Part 3
Organizing Speeches to Persuade

2. For Claims of Value Use topical structure
1st point—establish standards for judgment
2nd point—apply standards to your topic

3. Claim of Value--Example
Claim: Bicycle riding is an ideal form of city-wide transportation
1st point: Ideal city transportation should meet three standards: (1) economical, (2) non- polluting, (3) personally beneficial.
2nd point: Bicycle riding meets the standards: its (1) cheap, (2) non-polluting, (3) promotes health.

4. For Claims of Policy Three basic issues:
Need—existence of a serious problem
Plan—specific solution for the problem
Practicality—show the plan will work

5. Claims of Policy: Four Patterns
Problem-Solution
Problem-Cause-Solution
Comparative Advantages
Monroe’s Motivated Sequence

6. Problem-Solution Most common structure
1st point--Show extent and seriousness of the problem
2nd point—Explain your plan and show it is practical

7. Problem-Solution--Example
Claim: California should increase fines for texting while driving.
1st point: Texting while driving is a serious and dangerous problem.
2nd point: Increased fines would reduce texting while driving.

8. Problem-Cause-Solution Order
Focuses on causes of the problem as a check for solution effectiveness
1st point—Seriousness of the problem
2nd point—Major causes of the problem
3rd point—Solution for the problem

9. Problem-Cause-Solution--Example
Claim: Childhood obesity is a serious problem requiring changes in diet and exercise.
1st point: Childhood obesity is a major problem in the US.
2nd point: There are two primary causes of the problem. (poor diet and physical inactivity)
3rd point: Solving the problem requires dealing with both causes.

10. Comparative Advantages Order
Used when the audience agrees there is a problem
Each point focuses on why your solution is better than other solutions

11. Comparative Adv’s--Example
Claim: Unstaffed space missions are less costly and more beneficial than staffed space flights.
1st point: Unstaffed space missions are cheaper than staffed space flights.
2nd point: Unstaffed space missions provide more practical benefits than staffed space flights.

12. Monroe’s Motivated Sequence
Used for speeches seeking immediate action
Follows psychology of persuasion
Involves five steps

13. Five Steps Attention—Gain audience’s attention
Need—Show need for change; seriousness of the problem
Satisfaction—Satisfy need by providing a solution and showing how it will work
Visualization—Show benefits of the solution
Action—Tell audience what to do and how to do it

14. Motivated Sequence--Example
Attention: You can be a lifesaver by donating blood.
Need: Delta Blood Bank has a constant need for blood; 250 units must be collected every day.
Satisfaction: College students can help fill this need by donating blood.
Visualization: You can save three lives with every pint you donate.
Action: Sign up for the campus blood drive on Nov It only takes one hour of your time to save three lives.