1. Monroe’s Motivative Sequence
What you need to do to
convince an audience

2. 5 Steps to Monroe’s Motivative Sequence
The Attention Step
The Need Step
The Satisfaction Step
The Visualization Step
The Action Step

3. Statistics Quotes Stories Rhetorical Question Attention Step
The first step to any effective speech is gaining the audience’s attention.
Statistics
Quotes
Stories
Rhetorical
Question

4. Need Step
The second step is to analyze your audience and decide what they need. Are there other needs to include a larger audience?
List specific audiences: Old, young, teenagers.
Why would these audiences need your product?
Are there a variety of unmet needs in your audience?

5. Satisfaction Step
The third step for a speaker is to present the opinion or solution that will satisfy the unmet needs of the audience.
How does your product fulfill the needs of each audience member?
Does your product fulfill more than one need?

6. Visualization Step
In this step, the speaker must help the listeners actually see the change that will occur if they adopt his or her views. i.e. Purchase the product.
Demonstrate how to use the product.
Show the audience how the product solves their needs.

7. Action Step
The final step involves telling the audience what action they must take to bring about the improvement or change the speaker has promised.
Buy the product.
Use the product in a certain way.
Change the way you think.

8. Outline You need to include all five steps in your speech.
Don’t forget your introduction and conclusion.
McCutcheon, Schaffer, Wycoff. Speech
Glencoe, New York. 2005
Don’t forget to site your sources and provide logical data and information.

9. What about the audience?
There are 4 different types of
audiences to be considered.
Supportive/Positive
-Already agree with your basic purpose.
*Deepen their feelings about the topic
Indifferent/Disinterested
-Know about the topic but don’t care.
*They need to be ‘electrified’.
Opposed
-Most difficult type, they disagree with your stand or topic.
*Try to open their mind to convince them of your views.
Uncommitted/Neutral
-They are neither for nor against you
*Offer more information

10. Putting it all together
Don’t forget effective transitions
Use appropriate language
Use a variety of appeals
Use full and complete sentences