SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media [Notes to trainer: For detailed help in customizing this template, see the very last slide. Also, look for additional lesson text in the notes pane of some slides. Adobe Flash animations: This template contains Flash animations. These will play in PowerPoint 2000 and later. However: If you want to save this template in PowerPoint 2007, save it in the earlier PowerPoint file format: PowerPoint 97-2003 Presentation (*.ppt) or PowerPoint 97-2003 Template (*.pot) (you’ll see the file types in the Save As dialog box, next to Save as type). Warning: If you save it in a PowerPoint 2007 file format, such as PowerPoint Presentation (*.pptx) or PowerPoint Template (*.potx), the animations won’t be retained in the saved file. Also: Because this presentation contains Flash animations, saving the template may cause a warning message to appear regarding personal information. Unless you add information to the properties of the Flash file itself, this warning does not apply to this presentation. Click OK on the message.]

PROJECT OVERVIEW Course contents Identify Search Engine Optimization techniques and the advantages Compare and analyze websites for style and content Create and participate in website optimization

MY BLOG SEO SUCCESS RANKING My goal was to create a website and participate in its optimization. I created a WordPress blog account I participated in optimization by adding Keywords, content, linking, and social media My Ranking (for participation) 10

WHAT IS SEO? Techniques used to increase a websites visibility by improving a its ranking. The higher your website ranks, the more visible it will be on search engines. "Top 15 Most Popular Search Engines | December 2015." Top 15 Most Popular Search Engines | December 2015. Web. 13 Dec. 2015. <http://www.ebizmba.com/articles/search-engines>.

The challenge of having a great website is bringing people to it. WHY IS SEO IMPORTANT? The challenge of having a great website is bringing people to it. Whether the website is for business or recreation, more traffic means more interaction

WHAT IS WEBSITE TRAFFIC? "People who are coming past your website who have potential to engage in your business" (Website Traffic Strategy).

SEO FACTORS SEO Keywords Performance Social Media Content Linking

City Tech & Brooklyn College Website Comparison City Tech & Brooklyn College

CITY TECH

BROOKLYN COLLEGE Specifically, the animation shows how: Commands on the Home tab are used to cut text from one position and paste it into another. The text format is changed by using a style. The page background color is altered on the Page Layout tab. [Note to trainer: To play the animation when viewing the slide show, right-click the animation, and then click Play. After playing the file once, you may have to click Rewind (after right-clicking) and then click Play. If you’re clicking the slide to make text enter or to advance to the next slide and nothing’s happening, click away from the animation. Sometimes you have to click twice. If you have problems viewing the animation, see the notes for the last slide in this presentation about playing an Adobe Flash animation. If you still have problems viewing the animation, the slide that follows this one is a duplicate slide with static art. Delete either the current slide or the next slide before showing the presentation.]

SIDE-BY-SIDE COMPARISON City Tech Brooklyn College If your link popularity is high, and many people are linking to your site, then it must contain content. <http://www.seomarketingworld.com/seo-faq/link-popularity.php>. The more content you have to more chance you have of using variations of your target keywords. <http://www.wordstream.com/blog/ws/2010/05/05/word-count-for- seo>. Allow uses to navigate a website and establish information hierarchy for given websites <https://www.orbitmedia.com/blog/internal-linking/>.

City Tech Brooklyn College OVERALL SCORE City Tech Brooklyn College 6.4 6.6

Pamela Drake’s WordPress Blog A Trillion Thoughts

BEFORE Everything on a tab has been carefully selected according to user activities. For example, the Home tab contains all the things you use most often, such as the commands in the Font group for changing text font: Font, Font Size, Bold, Italic, and so on.

AFTER

ABOUT ME

My Blog Page

My Twitter Feed

CONCLUSION Easy to read Easy to navigate Easy to find Consistent layout Quick to download SEO can take weeks, or even months to achieve and while a first-page position is not guaranteed, SEO can put your website in a better position.

REFERENCES "Nibbler - Test Your Website." Nibbler. Web. 13 Dec. 2015. <http://nibbler.silktide.com/en_US>. "Digital Marketing Tutorial 2014 - Free Tutorial on Internet and Online Marketing Strategy." YouTube. YouTube. Web. 13 Dec. 2015. < "Top 15 Most Popular Search Engines | December 2015." Top 15 Most Popular Search Engines | December 2015. Web. 13 Dec. 2015. <http://www.ebizmba.com/articles/search-engines>. "Internal Linking: 9 Best Practices for SEO and Internal Links." Orbit Media Studios Internal Linking 9 Best Practices for SEO and Internal Links Comments. 7 Aug. 2013. Web. 14 Dec. 2015. <https://www.orbitmedia.com/blog/internal-linking/>. "Link Popularity | Link Building Strategy." Link Popularity. Web. 14 Dec. 2015. <http://www.seomarketingworld.com/seo-faq/link-popularity.php>. "WordStream Mailbag: How Much Web Content Do I Need to Rank High in Google?" Word Count for SEO: How Much Content Is Enough? Web. 14 Dec. 2015. <http://www.wordstream.com/blog/ws/2010/05/05/word-count-for-seo>.