BizNOW Selling Together Program Services

Agenda Welcome to BizNOW Consumer adoption strategy Brief overview of the product Consumer adoption strategy Goals & objectives Foundation for success Campaign strategy Tools available to help drive adoption Next steps Get started on your Customer Adoption planning Program implementation Acquisition email 2

1 BizNOW overview 3

BizNOW™ is a low-cost, prepaid solution for business customers. No credit check Flexibility, Security, Control of cash flow and budgeting Mobile Account Access Easily issue cards to employees/subcontractors Financial Software Integration Project-specific Tagging Reporting and Admin Tools Cost savings and efficiency BizNOW is a full end-to-end payments and expense management solution that brings cutting edge technology to businesses to continue to compete in today's market. Greater efficiency and flexibility Mobile approval and dynamic funds movement. Integration with accounting software.   Account simplicity Dashboard provides full reporting and administrative capabilities. Receive real-time funding requests and spend notifications, uploaded receipts, purchase descriptions and expense categorization within seconds. Enhanced security Elimination of card-sharing among employees. Ability to instantly suspend a card and reactivate when needed. Tighter control over cash flow and budgeting Real-time tracking and visibility. Cost savings and efficiency Time-consuming expense report processing and costly check handling are nearly eliminated.

BizNOW Benefits to Business Owner AND Employee Real-time budgeting and purchase reporting FLEXIBILITY Mobile approvals Dynamic funds movement CONTROL Real-time tracking and visibility Budgeting and allocating funds ACCOUNT SIMPLICITY Real-time reports Integration with accounting software Receive their own card Receive funds as needed Release unused funds ACCOUNTING SIMPLICITY Tag transactions in real-time Error free expense reports SECURITY Eliminate exposure to fraud Eliminate need for use of personal card or

How It Works Payments and expense management Employee needs funds for purchasing Business Owner approves and allocates funds to employee as needed Funds available immediately to employee Real-time authorization and reporting Unused funds returned to master account

Your consumer adoption strategy 3 Your consumer adoption strategy 7

Goals & objectives Goals Targets Build a consumer adoption plan that will drive your customers and non-customers to sign up for BizNOW. Being able to offer a cutting-edge technology product for your business clients Being able to attract new customers based on availability of this product Educate new cardholders on how to use BizNOW for everyday transactions. Targets Tellers/employees Educate the tellers/employees on the BizNOW program and it’s benefits and features Offer teller/employee incentive; use the program Business customers Communicate that you understand the needs of the business and match to the benefits/features of the BizNOW program Get them to use the card for everyday spend Re engage those who are not using their cards at full potential 8

Customer acquisition The perfect customer Small businesses with 10-100 employees Inherent need for the employees to pay for something using a card Industries Construction companies/contractors Food delivery Supply chain or logistics companies Trucking/fleet Non-profit Startup companies Identify small to midsize commercial clients in your portfolio May have existing commercial clients using external riskier expense management solutions or none at all Current customers using debit or credit accounts for business use Payments to fleet management cards Consistent payments to home improvement stores Non-customers who need a business solution Turned down in the past for business card 9

Campaign strategy and structure The consumer adoption strategy involves identifying the right offer for the consumer segment, executing it at the appropriate time and measuring returns to help ensure increased adoption and usage of your BizNOW program. We utilize a mix of tactics, tools, and communications that incorporate the right message based on the solution value proposition to generate inquiries. This strategy takes into consideration the buying cycle with specific messaging objectives that steer the types of touches, tactics or communications that will be used in executing the campaign. 10

Templated pre-launch materials Online toolkit for adoption materials http://tools.cardholderadoption.com/biznow

4 ways to start your consumer adoption plan quickly Employee training/incentive program Use BizNOW at your own institution to educate employees In branch/web materials & word of mouth Online toolkit Build out series of acquisition communications First time acquisition campaign on your behalf Social media 12

3 Next steps 13

Next Steps Implementation Special offer from FIS You will receive communication with your dedicated URL where your clients will sign up and order their first set of cards. Special offer from FIS Let FIS send your first acquisition series for you. Email program.services@fisglobal.com